tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & proud to be the #1 concealer brand in the US.* tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 50 countries worldwide!
tarte cosmetics is seeking a talented PR & Social Community Coordinator based in Sydney Australia! The PR & Social Community Coordinator will be responsible for developing & driving local PR, eventing & social media programs for all for launches/activations as well as for the long term brand awareness strategy.
Our ideal candidate is beauty-obsessed with a proactive team player attitude, excellent communication & writing skills & is a multi-tasker that will reach deadlines in a fast-paced environment.
Public Relations (PR):
· Building relationships with journalists, bloggers, and influencers, through regular and proactive communication, using those relationships to create opportunities for brand exposure and coverage.
· Monitoring media & social media coverage for all brand visibilities.
· Organizing events such as influencer events, product launches, or media deskside
· Collaborating with Sephora on local multi-branded PR events & animations
· Developing PR strategies and out of the box opportunities to promote brand awareness & maintain a positive image.
· Coordinate and execute local PR send outs in collaboration with global team
· Social Media:
· Partner with the International social media team to develop content & assets that fit the needs of the AUNZ market
· Stay on top of the latest social media trends and create opportunity proposals
Social Media:
· Partner with the International social media team to curate content & assets to fit the needs of the Australia market
· Stay on top of the latest social media trends and create opportunity proposals
Event Planning:
- Collaborate with cross-functional teams to conceptualize, plan, and execute a wide range of events, including product launches and brand activations.
- Responsible for all event planning logistics including but not limited to coordinating travel, venues, sourcing vendors, shipping products, on-site problem-solving, etc.
- Lead end-to-end event project management, ensuring timelines, budgets, and objectives are met.
- Build and maintain strong relationships with event vendors and partners to secure the best services and pricing.
- Brainstorm & source creative activations, collateral & activities for events
- Work cross-functionally to coordinate guest lists & invitations
- Measurement and Reporting:
- Tracking and analyzing PR and community metrics such as media mentions, social media engagement, and sentiment analysis.
- Providing Weekly, Monthly and quarterly reports on the effectiveness of PR and Social Media initiatives and making recommendations for improvement.
Measurement and Reporting:
- Tracking and analyzing PR and community metrics such as media mentions, social media engagement, and sentiment analysis.
- Providing regular reports on the effectiveness of PR and community initiatives and making recommendations for improvement.
- Compile weekly, monthly and quarterly social media reports for tarte and competitors
Requirements:
- Bachelor's degree
- 2+ years' relevant experience in PR & social media marketing
- Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines on multiple projects
- Strong problem-solving & troubleshooting skills
- Excellent communication & interpersonal skills
- Works well under pressure & has a flexible & positive attitude
- In-depth understanding of relevant & upcoming social media
- Excellent verbal, communication & writing skills
- Attention to detail & ability to multitask from event design and decor to guest experience, ensuring flawless execution
- Strong project management skills
- Up to date on relevant cultural events
- Passionate about beauty, beauty experience a plus
- Juggle multiple projects and priorities simultaneously, adapting seamlessly to changing circumstances and priorities
- Thrive in a fast-paced, deadline-driven environment, delivering high-quality events on time and within budget
- Be adaptable and resourceful, finding creative solutions to unexpected challenges that may arise during events
- Proficiency in Excel & PowerPoint
- Ability to work independently & take initiative to problem solve
- Frequent travel & evening/weekend responsibilities during events