Position Overview

Serves as the primary point of contact between Wireless DNA (WDNA) and our Sub-Dealer Partner locations. This role drives sales effectiveness, product and systems training, and operational compliance across the partner channel. The ideal candidate combines deep telecom expertise with strong relationship-building skills and a passion for developing others.

Key Responsibilities

Partner Onboarding & Training

• Provide comprehensive onboarding and ongoing coaching to new and existing Sub-Dealer Partner locations on RCI products and services, sales techniques, systems, and customer service best practices.
• Develop and deliver training materials, presentations, and resources to support partner capability building.
• Ensure all partner staff maintain full, current knowledge of RCI products, services, and systems and can effectively sell and support them.

Sales Effectiveness

• Drive sales performance across the Partner Channel by identifying gaps, coaching to best practices, and supporting targeted improvement plans.
• Monitor partner KPIs and sales metrics, providing actionable insights and recommendations for continuous improvement.
• Conduct regular site visits to assess partner performance, observe frontline sales activity, and provide real-time, hands-on coaching.

Compliance & Standards

• Reinforce and monitor partner adherence to WDNA and RCI standards including sales processes, product guidelines, promotional policies, and customer experience requirements.
• Proactively identify compliance gaps, support corrective action, and escalate issues as needed.

Partner Relationship Management

• Serve as the single point of contact at WDNA for assigned Sub-Dealer Partners for all day-to-day operational matters.
• Build strong, trust-based relationships with dealer principals and store staff.
• Facilitate monthly and quarterly business reviews with partners — reviewing performance against targets, aligning on priorities, and agreeing on action plans.
• Collaborate with internal WDNA teams (Operations, Marketing, Finance, HR) to resolve escalated issues and optimize programs.

Market Intelligence

• Stay current on industry trends, Rogers/RCI product updates, competitive landscape, and market changes to provide timely, relevant guidance to partners.
• Contribute to development and refinement of enablement tools, playbooks, and programs based on field insights.

Qualifications & Experience

• Minimum 8 years of experience, with significant exposure to the Canadian Telecom industry (wireless retail strongly preferred).
• Proven track record in sales enablement, channel management, partner development, or field training.
• Strong knowledge of wireless products, services, and RCI dealer systems is a significant asset.
• Experience designing and delivering training programs for frontline sales teams.
• Ability to analyze sales performance data and translate insights into actionable coaching and business recommendations.
• Comfortable with compliance oversight and holding partners accountable in a constructive, relationship-positive manner.
• Exceptional interpersonal, communication, and presentation skills — effective in a boardroom and on a retail floor.
• Self-motivated, highly organized, and able to manage multiple partner relationships independently.
• Valid driver's license and willingness to travel regularly across the region.

What We Offer

• Dynamic, growth-oriented environment with a market-leading wireless retail operator.
• Competitive compensation including base salary and performance-based incentives.
• Opportunity to shape and grow the partner channel enablement function.
• Collaborative culture committed to operational excellence and partner success.

Salary - Upto $75k base plus bonus