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Posted 1w ago

Marketing Specialist, Multifamily

@ Empire State Realty Trust
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New York, New York, United States
$70k-$80k/yrHybridFull Time
Responsibilities:campaign creation, digital marketing, content development
Requirements Summary:2-4 years in Marketing; Bachelor’s degree; residential real estate experience a plus.
Technical Tools Mentioned:Microsoft Office Suite, Canva, Google Analytics, Salesforce
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Job Description
COMPANY SUMMARY

Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top of tier, modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World's Most Famous Building,” features its iconic Observatory, ranked the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisor’s 2025 Travelers’ Choice Awards: Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of December 31, 2025, ESRT’s portfolio is comprised of approximately 7.9 million rentable square feet of office space, 0.8 million rentable square feet of retail space and 743 residential units. More information about Empire State Realty Trust can be found at esrtreit.com and by following ESRT on Facebook, Instagram, TikTok, X and LinkedIn.

The dedicated team at ESRT is a collection of diverse individuals with a shared passion for excellence and a keen eye toward future growth. Headquartered in New York City, we harness the energy of the city in everything we do. We care for one another, work hard, and have a lot of fun doing it! We are Certified™ as a Great Place to Work® by the global authority, Great Place to Work®, on workplace culture, employee experience, and leadership behaviors. We prioritize and invest in the health and wellness of employees to attract, develop, and retain top-tier talent. ESRT values continuous employee development and encourages colleagues to excel in their roles and adapt to emerging business needs. From our crown jewel, The Empire State Building, to incredible buildings modernized for the 21st century, to outstanding customer service, and our decade-long leadership position in sustainability and energy efficient portfolio that is 100% fully powered by renewable wind electricity, we take pride in our work. ESRT seeks an equally passionate colleague to join the team, understand the vision and help achieve that vision. 

POSITION SUMMARY

 

The Marketing Specialist, Multifamily will support the development and execution of marketing initiatives across various platforms to elevate brand recognition, drive leasing performance, engagement, and optimize occupancy across the company’s growing multifamily portfolio.  This includes 743 residential homes in NYC and 1,821 homes located in VA, MI, and MO. This role will play a pivotal part to promote the company’s residential properties, services, and overall mission. The Marketing Specialist will collaborate closely with the Marketing Manager and other cross-functional teams to craft compelling content to deliver impactful campaigns. Additionally, they will analyze marketing performance metrics to ensure campaigns align with business strategies. Through the contribution of innovative marketing efforts, this role will enhance the company’s brand presence and strengthen its connection with key audiences that align with organizational goals.



POSITION SUMMARY

 

The Marketing Specialist, Multifamily will support the development and execution of marketing initiatives across various platforms to elevate brand recognition, drive leasing performance, engagement, and optimize occupancy across the company’s growing multifamily portfolio.  This includes 743 residential homes in NYC and 1,821 homes located in VA, MI, and MO. This role will play a pivotal part to promote the company’s residential properties, services, and overall mission. The Marketing Specialist will collaborate closely with the Marketing Manager and other cross-functional teams to craft compelling content to deliver impactful campaigns. Additionally, they will analyze marketing performance metrics to ensure campaigns align with business strategies. Through the contribution of innovative marketing efforts, this role will enhance the company’s brand presence and strengthen its connection with key audiences that align with organizational goals.



POSITION SUMMARY
 
The Marketing Specialist, Multifamily will support the development and execution of marketing initiatives across various platforms to elevate brand recognition, drive leasing performance, engagement, and optimize occupancy across the company’s growing multifamily portfolio.  This includes 743 residential homes in NYC and 1,821 homes located in VA, MI, and MO. This role will play a pivotal part to promote the company’s residential properties, services, and overall mission. The Marketing Specialist will collaborate closely with the Marketing Manager and other cross-functional teams to craft compelling content to deliver impactful campaigns. Additionally, they will analyze marketing performance metrics to ensure campaigns align with business strategies. Through the contribution of innovative marketing efforts, this role will enhance the company’s brand presence and strengthen its connection with key audiences that align with organizational goals.


Salary is based on several factors including but not limited to education, work experience, job location, size of property where applicable, and/or certifications. In addition to your base salary, ESRT provides discretionary annual bonuses.


RESPONSIBILITIES

MARKETING CAMPAIGN & CREATIVE SUPPORT:

  • Assist in the development and execution of marketing campaigns and creative materials for all multi-family properties in partnership with on-site teams and external marketing agencies
  • Support digital marketing initiatives, ensure campaigns align with vacancy goals, budget parameters, and portfolio strategy
  • Coordinate campaign ideation with on-site teams based on leasing velocity and availability
  • Support marketing initiatives that drive qualified leads and conversion to leases
  • Assist in the implementation and maintenance of consistent portfolio-wide brand standards

    • DIGITAL & LISTING MANAGEMENT:

  • Maintain and audit residential listings across all marketing channels, including ESRT website, property-specific websites, ILS platforms, and email campaigns to ensure accuracy of pricing, availability, visuals, and functionality
  • Conduct routine website audits to confirm asset accuracy and user experience functionality
  • Support ongoing website enhancements and digital platform upgrades in coordination with agency partners
  • Monitor digital marketing performance and budget in partnership with agencies, flag discrepancies and/or optimization opportunities
  • Assist with update of marketing content (floorplans, photos, verbiage) to create a cohesive and aspirational brand identity

    • ASSET & VISUAL LIBRARY MANAGEMENT:

  • Maintain and organize residential visual libraries, including photography, videography, floor plans, and virtual tours
  • Coordinate, schedule, and support on-site photography and videography shoots, including development of shot lists and vendor coordination

    • REPORTING & COMPETITIVE ANALYSIS:

  • Conduct competitor research and market audits to inform campaign strategy
  • Assist in the preparation of monthly, quarterly, and annual reports based on established templates
  • Track marketing budget expenses and communicate variances or overages to the team

    • RESIDENT EXPERIENCE & ENGAGEMENT MARKETING:

  • Partner with the Director of Hospitality and Tenant Experience to research and support resident engagement initiatives and strategic partnerships
  • Assist in the development of resident campaigns to drive amenity awareness, utilization, and community engagement; monitor reputation management strategies
  • Maintain SOPs for resident engagement initiatives, leasing campaigns, and marketing processes
  • Develop and manage social media campaigns designed to enhance visibility and highlight the community

    • PROPERTY & ON-SITE SUPPORT:

  • Walk properties frequently with Asset Management to ensure brand standards and marketing collateral quality control
  • Support on-site teams with ordering, distribution, and inventory management of leasing and resident marketing materials
  • Coordinate internal meetings, including agenda preparation and logistics support as needed
  •  Prepare marketing materials to promote onsite events and amenity offerings as needed and requested by property teams


    • WHAT SUCCESS LOOKS LIKE
    • Strong organization, prioritization, time management and interpersonal skills
    • Operate with a sense of urgency and with precise attention to detail
    • Demonstrate the ability to work independently and work through ambiguity to change direction rapidly as needed
    • Work effectively with all levels of employees and partners
    • Demonstrate the ability to multi-task and juggle numerous projects simultaneously
    • Consistently meet deadlines across multiple concurrent campaigns


    REQUIRED SKILLS / ABILITIES
  • Microsoft Office Suite
  • Familiarity with Canva, Google Analytics, Salesforce
  • Data analysis
  • Creative thinker
  • Ability to copy write and edit
  • Knowledge of how display, search and email advertising operates
  • Familiarity reading data involving CPC, CPP, and ROI
  • Familiarity with ILS platforms (e.g., Streeteasy)
  • Basic understanding of Search Engine Optimization


    • EDUCATION & EXPERIENCE
    • Bachelor’s degree and/or equivalent experience
    • 2-4 years of experience in Marketing
    • Residential real estate industry experience a plus


    PHYSICAL REQUIREMENTS
  • Prolonged periods of sitting at a desk and working on a computer
  • Must be able to lift up to 15 pounds at times


    • WHAT YOU CAN EXPECT
    At ESRT, like our tenants, our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work® Certified employer, we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition, ESRT employees embody our Company Culture & Success Factors -
  • Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
  • Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
  • Dependable – you take a strong sense of ownership and accountability over your work
  • Passionate – you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
  • Curious – you consistently look for new ways to work smarter, not just harder
  • Ethical – you treat others with respect, act with integrity in how you perform your work, and embrace our collaborative culture
  • Positive – you possess a service-oriented attitude with excellent follow through


    • BENEFITS
  • Competitive base salary and bonus
  • Health/Dental/Vision insurance
  • Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
  • Voluntary Enhanced LTD Program
  • Voluntary Hospital, Accident, and Cancer Programs
  • 401(k) with 100% match up to 5%
  • Paid parental leave
  • Pre-tax transit accounts
  • Employee Assistance Program for emotional, financial, and legal support


    • WELL-BEING
  • Generous paid time off
  • Flex remote work time
  • Flex Summer Fridays
  • Employee engagement programs
  • Volunteer time off
  • Continuing education
  • Complimentary Empire State Building Observatory access
  • Complimentary gym membership and other wellness benefits
  • Employee Discount Programs


    • ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, reproductive choices, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.