
Who We Are
From our humble beginnings to becoming a beloved spot in our community, our story is one of innovation, community, and the pursuit of the perfect scoop. Each flavor tells a story, and every cone holds more than just ice cream—it holds memories, smiles, and moments of pure joy. We pride ourselves on our ever-evolving menu, offering classic favorites and introducing new, exciting flavors to surprise and delight our guests.
Using ice cream as the platform, we pioneer and share experiences that inspire and connect us all.
Position Summary:
The General Manager (GM) is responsible for leading the overall operations of their assigned shop, ensuring that it runs effectively, efficiently, and meets all company and brand standards. As a key leader, the GM creates a positive, safe work environment for the team, fostering the unique culture and community that Salt & Straw is known for. With a focus on driving shop performance, the GM drives operational excellence with a strong emphasis on the company’s mission, vision, and values. Through this leadership, the GM inspires the team to deliver exceptional guest experiences and consistently achieve high performance.
Essential Functions:
- Oversee day-to-day operations, including staffing, payroll, scheduling, banking, supplies procurement, inventory management, and product quality assurance.
- Ensure all operational standards, safety, and health regulations are consistently met.
- Manage labor costs to align with budget expectations, optimizing for profitability.
- Recruit, hire, train, and retain a high-performing team including Assistant General Managers (AGMs), Shift Coordinators, and Scoopers. · Provide coaching, performance feedback and documentation, and development opportunities to Team Members.
- Lead by example in delivering outstanding guest service, ensuring every guest feels welcomed and delighted.
- Facilitate timely, clear communication of company updates and initiatives to align and engage the team, while consistently representing the shop’s needs and feedback to other departments.
- Resolve guest complaints and issues promptly, using them as opportunities to improve service quality.
- Drive sales and financial performance through effective leadership, goal setting, and strategic decision-making.
- Engage with the local community to build strong relationships and drive brand awareness. · Participate in and support community events, initiatives, and local marketing activations that align with Salt & Straw’s mission and values.
- Proactively identify, escalate, and follow up on repair and maintenance opportunities, collaborating with District Managers and Facilities leadership to ensure timely completion and effective management of equipment maintenance and failure processes.
- Ensure compliance with company policies, food safety standards, health and safety regulations, and local laws.
- Maintain the shop's cleanliness, organization, and maintenance to provide a safe and inviting environment for guests and Team Members.
- Taste/sample a scoop of ice cream daily (including, when possible, different flavors of ice cream, including flavors that might not be the Team Member’s personal preference), to be able to better communicate to customers why they might enjoy each flavor.
- Foster a positive and engaging work environment for direct reports and Team Members by ensuring ongoing open lines of communication, inspiring others through your words and actions, coaching for improvement and growth, and embracing Salt & Straw’s mission and core values.