We are seeking a digitally skilled, performance-driven Digital Marketing Specialist to lead and support results-driven marketing campaigns across the DACH region. This role requires a practical professional who oversees initiatives from start to finish, takes initiative in their work, and consistently advances projects with a “make it happen” attitude.
The ideal candidate will leverage AI-powered tools, lead generation strategies, and marketing automation platforms to deliver measurable results across brand awareness, lead management, and conversion, while regularly identifying opportunities and ensuring effective execution end-to-end
The team you will be part of:
The role sits in an experienced, collaborative team based in the German region, operating in a fully remote setup. The team blends accomplished individuals with a cooperative outlook, consistently producing high-quality outcomes.
Team culture centers on open interaction, constructive feedback, and colleagues supporting one another during obstacles and victories. Psychological safety and support are valued as highly as performance, and create an environment where people look out for one another, respect diverse perspectives, and enable each other to perform well.
This setting is particularly well-suited for professionals who are accountable, thrive in remote collaboration, and value a culture where people genuinely count on - and support - each other.
Your contribution is appreciated, and you will:
· Design, execute, and optimise multi-channel digital campaigns (email, lead generation & nurturing) aligned to DACH marketing goals.
· Build and manage workflows in marketing automation platforms in Dynamics 365 Customer Insights – Journeys to support lead development and scoring.
· Support content localisation and adaptation of global campaigns for the DACH market, ensuring cultural relevance and resonance.
· Collaborate with sales and marketing teams to develop and execute lead management
· Use AI tools to enhance campaign targeting, content personalisation, and performance forecasting.
· Use analytics, business data and insight to inform digital decision-making and continuously improve campaign effectiveness.
· Monitor and analyse campaign performance using tools such as Google Analytics, Power BI, and CRM platforms; provide actionable insights and recommendations.
· Maintain campaign documentation, reporting dashboards, and post-campaign analysis.
· Ensure brand consistency and compliance across all digital touchpoints.
· Contribute to the annual DACH Marketing Planning process.
To perform well in the role, we imagine that you have:
· Demonstrated experience in digital campaign management within B2B or tech sectors.
· Solid understanding of lead development and scoring
· Proficiency in marketing automation platforms and campaign analytics (e.g., Marketo, HubSpot, Dynamics 365 Customer Insights – Journeys, Channext)
· Effective communication, writing, collaboration and organizational skills.
· Demonstrated decision-making skills and the ability to collaborate effectively with diverse, cross-cultural stakeholders.
· Practical experience with AI tools for marketing (e.g., predictive analytics, content generation, audience segmentation)
· Works well without close supervision while operating remotely or from a home office.
· Initiative-taking, motivated approach to managing marketing initiatives.
· Fluency in both German and English (written and verbal).
· Degree in Marketing, Communications, Business, or related field.
· Willingness to travel up to 10%.
Desired qualifications:
· Experience with personalisation engines and dynamic content tools.
· Good understanding of the DACH market, including customer behaviours, media landscape, and cultural nuances.
· Familiarity with DACH market dynamics and customer segmentation.
· Knowledge of procurement processes and standard messaging frameworks.
At GN we pride ourselves on encouraging flexible working whenever possible. We trust our people to get the job done, to know when in-person collaboration is better than hybrid, and to be present when it's needed most.
We encourage you to apply
Even if you don’t match all the above-mentioned skills, we welcome your application if you think you have transferrable skills. We highly value a mindset and motivation that align with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well.
We are focused on an inclusive recruitment process
All applicants will receive equal consideration for employment. As such, we encourage you to submit your CV without a photo to ensure an equal and fair application process.
Should you have any special requirements for the interview, please let the Hiring Manager know upon accepting invitation to interview.
How to apply?
Use the ‘APPLY’ link no later than 11 June, 2026. Applications are assessed on a continuous basis, so don’t wait to send yours.
On a time crunch? Feel free to only submit your up-to-date CV including a few sentences outlining your motivation for applying – quick and easy.
If you would like to know more about the position, please contact Head of Digital & End Customer Marketing DACH Michael Wiedemann on
Email: [email protected]
Join us in bringing people closer
GN brings people closer through our advanced intelligent hearing, audio, video, and gaming solutions. Inspired by people and motivated by innovation, we deliver technology that enhance the senses of hearing and sight. We enable people with hearing loss overcome real-life problems, improve communication and collaboration for businesses and provide great experiences for audio and gaming enthusiasts.
We hope you will join us on this journey and look forward to receiving your application.
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