The Digital Marketing Specialist plays a key role in executing the company’s digital strategy to drive brand awareness, lead generation, and customer engagement. This role manages day-to-day digital marketing activities including campaign execution, content distribution, analytics, and optimization to support sales pipeline growth and overall marketing objectives. The ideal candidate is data-driven, creative, and experienced in digital channels commonly used in the technology sector.

Key Responsibilities

• Execute multi-channel digital marketing campaigns across paid search, paid social, email, website, and marketing automation platforms.
• Manage day-to-day website updates, landing page creation, SEO best practices, and ongoing site optimization.
• Develop and distribute digital content (emails, social media posts, blog posts, case studies, short videos) that supports demand generation and brand storytelling.
• Monitor and optimize performance of campaigns using analytics tools such as Google Analytics, Marketo, or similar.
• Collaborate with Offering Managers and Sales to ensure consistent messaging and alignment with campaign goals.
• Manage in-person events through, logistics, digital promotion, registration workflows, and post-event follow-up.
• Conduct market and competitor research to inform digital strategy and content planning.
• Manage social media channels, ensuring consistent posting cadence, engagement, and performance tracking.
• Work with external vendors or creative partners when needed to support digital content production.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3–5 years of experience in digital marketing, preferably within a technology or B2B environment.
• Bilingual, proficient in both French and English
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Salesforce), and analytics tools.
• Strong understanding of SEO, SEM, social advertising, email marketing, and digital content best practices.
• Experience in planning and executing in-person events
• Experience managing paid media campaigns and working with budget allocations.
• Excellent writing and content creation skills.
• Knowledge of HTML, CSS and web development tools
• Ability to analyze data, draw insights, and make recommendations for optimization.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Creative thinker with a collaborative, proactive approach.