Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
The key purpose of this role is to lead the creation and validation of consumer insight driven innovation solutions across the zone, that drive profitable top line growth and achievement of the company’s dream
Key roles and responsibilities:
- Use consumer insights, research and relationships to identify potential innovations
- Determine Feasibility (can we make money), Desirability (does anyone want the product) and Viability (can we make it at all) for innovations using incomplete and sometimes conflicting data
- Inspire and run cross functional project teams to deliver innovations on time
- Solve diverse challenges across the supply chain
- Give creative input to the product’s positioning, packaging and commercialisation for maximum impact in the market
- Innovation idea and opportunity identification by applying the Front-end innovation process
- Developing and sustaining a balanced short- to long-term innovation pipeline for the respective Zone sub-category and brands
- Building, expand, develop, romance liquid and pack innovations that support the business’ financial objectives, identifying and working with different business models
- Planning and delivering regional and local innovation projects through SMARTgate up to launch by defining effective solutions against consumer desirability, technical and supply feasibility, and financial viability
- Development of differentiated and compelling brand positioning, -purpose, -ladder, core creative idea and marketing mix
- Building concept business cases including P&L at SKU level to determine optimal concept financial viability
- Influencing stakeholder at different levels, building and maintaining collaborative cross-functional relationships across the Zone
- Supporting innovation capability building, ZBB management
Profile:
- A three year related degree in a prerequisite; post graduate degree in business/marketing preferred
- Minimum 5 years related working experience in brand management, consumer insights and/or marketing strategy consulting environment; consumer goods preferred; experienced in ATL and TTL creative and campaigns preferred
- Strong project management skills and proven track record of project delivery
- Established leadership ability at mid level
- Demonstrated ability to manage projects across multidisciplinary teams.
- Proven track record or launched innovation initiatives
- Problem Solving/ Agile Methodology capable
- Financial business case understanding
Additional Information:
Band VII
AB InBev is an equal opportunity employer, and all appointments will be made in line with AB InBev employment equity plan and talent requirements.
The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing.