HiringCafe
Posted 3mo ago

Overseas Social Media Operation

@ Futu Holdings
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Hong Kong, Hong Kong, Hong Kong
OnsiteFull Time
Responsibilities:Develop strategies, Plan content, Collaborate teams
Requirements Summary:Bachelor’s degree or above; 3+ years in social media operations; English fluency; North American market experience preferred; strong copywriting and analytics.
Technical Tools Mentioned:Social Media Platforms, Data Analytics, Content Management
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Job Description

Key Responsibilities

  • Develop global and regional social media strategies and promotion plans based on annual industry trends. Plan/execute content calendars and campaigns on X（Twitter）,Facebook, LinkedIn, Instagram, etc., accountable for communication effects and business KPIs.
  • Formulate regional social media marketing strategies, and collaborate with the team to drive the planning and implementation of their rollout.
  • Combine product roadmap, brand positioning and user insights to highlight product/service strengths from users’ perspective. Proactively capture industry hot topics for content creation.
  • Integrate resources, collaborate with cross-functional teams on social media campaigns. Develop high-impact, brand-consistent content to strengthen user brand recall, and cooperate efficiently with overseas markets and headquarters.
  • Formulate operation strategies (user engagement, social media advertising, etc.). Track content performance via data analysis, optimize continuously to ensure effective reach to target users.