Head of Digital Strategy & Enablement - 12 month FTC
Simon-Kucher is a global
consultancy with more than 2,000 employees in 30 countries. Our sole focus is
on unlocking better growth that drives measurable revenue and profit for our
clients. We achieve this by optimizing every lever of their commercial strategy
– product, price, innovation, marketing, and sales – based on deep insights
into what customers want and value. With 37 years of experience in monetization
topics of all kinds, we are regarded as the world’s leading pricing and growth
specialist.
This is an exciting
opportunity for an experienced marketing professional to join us on a 12-month fixed term contract basis, to cover maternity leave. This is a senior leadership role responsible for defining and
driving the firm’s global digital marketing strategy, channel governance, and
enablement model. Leading a central capability (CC) team, this role establishes
best practices, scalable frameworks, and digital excellence across global and
divisional marketing.
As a member of the Marketing
Leadership Team, this role contributes to overall marketing strategy, leads
digital transformation, and acts as a trusted advisor to the CMO and senior
stakeholders.
- Digital
strategy and transformation leadership: Develop and lead a multi-year digital
transformation strategy aligned with global marketing goals, growth
priorities, and go-to-market plans.
Own and evolve the firm’s overarching
digital marketing strategy in close partnership with the CMO.
Drive organisational digital
transformation, embedding scalable, insight-led approaches across
marketing. - Channel
strategy and governance: Define and lead the global digital
channel strategy across all channels (email, paid media, organic search,
social, etc.).
Act as the global owner of the digital
channel mix, defining purpose, audiences, messaging, and performance
expectations for each channel.
Establish global governance frameworks,
including guardrails, operating models, and planning processes to ensure
consistency and scalability.
Build and maintain best-practice
playbooks, templates, and workflows across digital channels. - Digital
activation and performance management: Lead prioritisation and orchestration of
high-impact digital programs supporting global and divisional marketing
initiatives.
Define and implement KPI frameworks,
dashboards, and full-funnel measurement models, including attribution.
Monitor ROI, pipeline impact, and
campaign performance to continuously optimise efficiency and contribution
to revenue.
Embed a test-and-learn culture to drive
continuous improvement and performance optimisation. - Customer
experience and campaign enablement: Partner with senior stakeholders to shape
a unified digital customer journey, leveraging segmentation, content
strategy, and performance insights.
Support divisional teams in activating
campaigns locally using global tools, frameworks, and assets.
Ensure alignment between digital
strategy, messaging, and lead generation efforts across regions and
business areas. - MarTech and
digital ecosystem leadership: Own the evolution of the digital and
marketing technology ecosystem.
Partner with CRM, IT, and Compliance
teams to identify, pilot, and scale technologies that enhance automation,
insights, and performance.
Ensure effective integration of tools and
platforms to support scalable digital execution. - Team
leadership and capability building: Build, lead, and develop a
high-performing global team of channel strategists, digital marketers, and
technologists.
Chair and lead the central capability
(CC) governance structure, including steering committees to define and
evolve operating models.
Promote digital upskilling and embed a
performance-driven culture across marketing and relevant client-facing
teams. - Stakeholder
management and collaboration: Act as a strategic advisor and execution
partner to senior stakeholders across marketing, sales, and leadership
teams.
Coordinate cross-functional and
multi-disciplinary teams to deliver scalable digital solutions.
Drive alignment across global and
divisional marketing teams.
Your profile:
- Recognised leader in digital marketing
with deep expertise in multichannel strategy and execution across global
markets. - Strong commercial mindset, with the
ability to operate across marketing, sales, data, and technology. - Experience building and leading
centralised digital or capability-driven operating models within matrix
organisations. - Expertise in designing channel
portfolios, balancing brand-building and demand generation objectives. - Proven ability to translate business
strategy into scalable, data-driven digital campaigns supported by
automation and insights. - Experience in digital transformation,
including platform selection, vendor management, and innovation. - Strong stakeholder management and
influencing skills, with the ability to lead change and build alignment
across senior audiences.
What we offer:
- Work within a corporate culture defined by our entrepreneurial
spirit, openness, and integrity - Broaden your perspective with our extensive training curriculum and
learning opportunities - Push your development with support from our holistic feedback and
development processes - Hybrid work, mixing your work location between our London office,
client sites, and the option to remote work for an element of your time - Enjoy
our range of benefits and our focus on your wellbeing
Does this sound like you? Let's connect. Simply press the 'Apply now' button. Your application should include a cover letter defining your fit with the role and your CV.
About Simon-Kucher
Simon-Kucher is a global consultancy with more than 2,200 employees in 30+ countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients. As a trusted commercial advisor, we combine deep consulting expertise, growth specialization, and technology to scale impact. We optimize every lever of commercial strategy – product, pricing, innovation, marketing, sales, and digital – based on deep insights into what customers value and are willing to pay for. With over 40 years of experience in monetization, we are regarded as the world’s leading commercial growth and pricing specialist. simon-kucher.com
We believe in building a culture that embraces diversity, equity, and inclusion, creating an environment in which our people feel valued, are able to be themselves and feel their contribution matters. If we get that right, remarkable things will happen; people will grow faster, innovate, feel valued, and create better outcomes for everyone – our people, our clients and, of course, our business.