Key Responsibilities:

Campaign Management: Strategically manage and optimize Google Ads campaigns (search, display, remarketing, performance max). Plan, build, and send segmented email and SMS campaigns with compelling CTA's.
LSA Performance: Own performance of Google Local Services Ads - adjust budgets, dispute leads, and maintain top 3 placement.
Google Business Profile Optimization: Maintain and optimize Google Business Profiles with weekly updates, keyword-rich content, nd review responses.
Performance Analysis: Launch and oversee programmatic advertising campaigns, including audience targeting and creative rotation.
Lead Generation: Analyze lead generation performance and track attribution to improve ROI.
Brand Alignment: Coordinate with designers and content creators to ensure branded, conversion-focused assets.
Tracking and Reporting: Ensure proper tracking and reporting using UTM parameters, Google Tag Manager, and CRM tools.
Monitor Trends: Monitor competitive trends and platform updates to keep the organization ahead in digital strategy.

The right candidate for this position must have:

Minimum 3 years of proven experience in digital marketing, paid media, and campaign management
Strong analytical, creative, and technical skills across digital platforms
Ability to manage multiple campaigns, vendors, and reporting tools
A Relentless desire to pursue campaign excellence and lead gen goals urgently
The ability to demonstrate Expertise of digital platforms and tools
A Passion to energetically and creatively tackle every campaign
Generosity with their knowledge and a willingness to support team collaboration
Transparency and honesty in reporting, always aligning with ethical ad practices

Preferred Certifications:

Job Type: Full-time

Digital Marketer