Black Diamond Coatings, Inc. (BDC Brands) is looking for a Sales Director to join our growing team in Brooksville, FL.

The Director of Sales is both a strategic thinker and a relentless doer — equally at home in the boardroom with merchant buyers and in the field opening new accounts. You’ll own sales growth across: 

• Big-box retail (Home Depot, Lowe’s, Ace, True Value, etc.) 
• Retail buying groups (Ace, True Value, Do It Best) 
• Customer-tied eCommerce (HomeDepot.com, Lowes.com) 

Marketing and eCommerce operations are separate — your mission is pure growth. You’ll drive revenue expansion in existing accounts, aggressively open new ones, and ensure profitability by selling on value, not price. 

What You’ll Do: 

Grow the Business 

• Expand sales by balancing new customer wins and deeper penetration in current accounts. 
• Drive national sales strategies across retail, eCommerce, contractor, and distribution channels. 
• Negotiate merchant-level programs, promotions, and line reviews at big-box and buying group accounts. 

Lead & Execute 

• Build and lead a lean, high-performance sales team (inside & outside) focused on execution. 
• Be in the field — meeting customers, attending trade shows, training reps, and creating demand. 
• Own forecasting, pipeline, and performance analytics through CRM (HubSpot). 

Protect Profitability 

• Sell on value, not price — ensuring margins stay strong while hitting aggressive revenue goals. 
• Work closely with operations to align inventory, delivery, and service with account needs. 

Who You Are 

• 7+ years of B2B product sales, preferably in home improvement, building materials, or CPG. 
• Proven success managing merchant relationships at Home Depot, Lowe’s, Ace, or similar. 
• Track record of growing brands in competitive categories without deep traction. 
• Comfortable building teams, opening doors, and rolling up your sleeves to close deals. 
• Scrappy, tenacious, and laser-focused on execution — You can close deals others thought were impossible. 

What You’ll Get: 

• Competitive salary, bonus and benefits package 
• Health, dental, vision, and 401(k) with company match 
• Paid time off, holidays, and discounts on BDC products 
• A leadership team that values your voice and encourages continuous learning 
• A fun, safe, and humble work environment where you can grow your career 

Why Work at BDC Brands?

At BDC, we don’t just make premium, eco-friendly products — we build a company where every person matters and every improvement counts.

We’re a family- and veteran-owned manufacturing company based in Brooksville, Florida, creating high-performance products under the DOMINATOR®, AQUA-X®, and OBSESS® brands. You’ll find us on Amazon, Home Depot, Walmart, Lowe’s, and in the homes of customers who care about quality.

But what really sets us apart is how we work:

• We think like owners.
• We move fast and solve real problems.
• We live our values — from "Do More With Less" to "Excellence Every Day."

We're a team of go-getters who cross-train, collaborate, and win together. No corporate layers. No red tape. Just real opportunity to grow, lead, and make a difference.

Whether you're mixing product, shipping orders, running a machine, or managing a team, your actions matter here. If you bring humility, hustle, and heart, you'll thrive at BDC.