Posted 6mo ago

Senior Manager, Channel Development_Online

@ Goodyear
Shanghai, /, China
OnsiteFull Time
Responsibilities:Develop strategy, Optimize channels, Analyze data
Requirements Summary:Experience in e-commerce strategy, channel development, data-driven decision making, and revenue optimization.
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Job Description

You're responsible for E-Commerce Strategy Development:

  • Develop and implement a comprehensive, insight-driven strategy to accelerate business growth

You're responsible for Channel Performance Optimization:

  • Enhance platform partnerships and oversees operations
  • Develop and implement promotional plans for key online events and new product launch
  • Leverage digital tools and analytics to track performance and inform strategy
  • Manage channel development budgets and allocate resource efficiently to maximize ROI

You're responsible for Revenue Management

  • Analyze sales data (sell-in, sell-out) to identify distribution gaps, emerging opportunities and potential risks
  • Provide actional insights to enhance revenue performance and close gaps

You're responsible for Innovation and Trends:

  • Stay updated on e-commerce trends, emerging technologies, and consumer preferences
  • Introduce innovative strategies and tactics to stay ahead of the competition and enhance the customer experience

You're responsible for Build the organization

You're responsible for Set right objectives / KPIs for the organization

You're responsible for Be the advocate for data-based, consumer driven decision making within the organization

Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. 

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.