The Assistant Store Manager (ASM), Sales supports the Store Manager in leading front-of-house operations, driving sales performance, and delivering Starbucks customer experience within a licensed store environment. This role is responsible for daily floor leadership, partner coaching, and ensuring brand and service standards are consistently executed.
Location: Dulles International Airport (IAD) - DULLES, VA 20166 US
Key Responsibilities
- Lead daily floor operations and serve as Manager on Duty (MOD)
- Drive sales through active coaching, deployment, and customer engagement
- Create and manage schedules to ensure proper staffing coverage
- Ensure Starbucks brand standards, merchandising, and promotions are executed
- Deliver excellent customer service and resolve escalations
- Support inventory, stock levels, and overall store organization
- Maintain compliance with company policies, safety, and food standards
- Assist with training, coaching, and developing partners
Qualifications
- High school diploma or GED required; Bachelor’s preferred
- 2+ years of experience in high-volume retail, food & beverage, or hospitality
- 1+ year of leadership experience
- Strong sales-driving mindset and customer focus
- Ability to work in a fast-paced, high-traffic environment
- Basic proficiency with POS systems and Microsoft Office
- Flexible schedule, including nights, weekends, and holidays
- High school diploma or GED required; a Bachelor’s degree in Management, Retail, Merchandising, or a related field is preferred
- 3+ years of experience in a multi-unit, high-volume retail environment (travel retail experience is a plus)
- 1+ years of experience in a management or leadership role
- Proven ability to drive sales performance and lead a results-oriented team
- Self-motivated and capable of working independently in a fast-paced environment
- Strong problem-solving, multitasking, and organizational skills
- Advanced computer proficiency, including Microsoft Office Suite (Word, Excel, PowerPoint) and retail software systems
- TAM Card (Alcohol Beverage Awareness Certification) may be required, depending on location
- Additional security clearance may be required, based on location requirements
- Employment may be contingent upon passing background checks and/or drug screening, where applicable
Additional Requirements
- Limited sitting
- Frequent standing, walking, climbing, crouching, bending, pushing, or pulling
- Occasional travel or overnight
- Normal or corrected vision and hearing
- Can distinguish varying or specific colors, patterns, or materials to assist customers
- Fluency in English is required for training, customer interactions, and ensuring compliance with company policies and procedures
- Typically, indoors
- Typically, in a consistent temperature
- Use of fine motor hand functions
- Lift 0-60 lbs with or without reasonable accommodation
About Us
WHSmith is a leading global travel retailer with over 1,700 stores across 30 countries worldwide. WHSmith North America, incorporating Marshall Retail Group (MRG) and InMotion, represents over half of the Company’s international store estate, with a collection of attractive, successful specialty retail stores located in airports and resorts across North America.
EEO/ADA/DFWP
WHSmith North America is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sexual orientation, national origin/ancestry, age, gender identity, gender expression, military/veteran status, marital status, disability status or any other basis prohibited by law. Reasonable accommodation will be provided for qualified individuals with disabilities.