Position Overview:

We’re looking for a highly organized, proactive, and detail-oriented Content Marketing Specialist who will take ownership of our content strategy and execution, with a strong focus on becoming a subject matter expert in our products and solutions. 

This is not a traditional content role. We need someone who is naturally curious and motivated to deeply learn and understand our products, use cases, and audience and translate that knowledge into clear, accurate, and high-impact content. 

Success in this role requires strong ownership, reliability, critical thinking, and adaptability as AI reshapes how digital content is created and discovered. 

While this role will evolve into a balanced content and web focus, the immediate priority is content development, with website ownership and optimization growing over time. 

Responsibilities:

Content Strategy & Development 

• Own and execute the content strategy aligned with business goals, user needs, and SEO opportunities  
• Rapidly build deep knowledge of products, use cases, and customer segments to inform content creation  
• Identify content gaps, prioritize initiatives, and develop structured content plans to improve engagement and conversion 
• Create high-quality content including articles, case studies, product positioning, one-pagers, and more  
• Translate product and technical information into clear, accurate, and compelling marketing content  
• Ensure consistency in messaging, tone, and positioning across all assets  
• Continuously refine content based on performance insights, feedback, and evolving business needs 

Website Ownership & Optimization  

• Support and progressively take ownership of the WordPress website, ensuring accuracy and continuous improvement  
• Improve UX, navigation, and content structure to enhance user experience and performance 
• Collaborate with designers and developers to implement updates and optimizations  
• Apply best practices for content structure, messaging hierarchy, and user journeys across the website  
• Contribute to the evolution of website strategy as the role grows toward a more balanced content–web focus 

SEO, AI & Performance Optimization 

• Continuously evaluate SEO, AI, LLMs, and evolving search behavior, and proactively adapt content strategy  
• Perform keyword research, topic modeling, and content structuring to improve visibility across search and AI-generated results  
• Monitor and analyze performance using tools such as Google Search Console, GA4, SEMrush, Ahrefs, and emerging AI/LLM analytics tools  

What We’re Looking For 

Ownership, Organization & Reliability 

• Highly organized with the ability to manage multiple priorities and deadlines without things slipping through the cracks  
• Strong sense of ownership; takes responsibility for deliverables end-to-end with minimal oversight  
• Consistently delivers work on time with high quality, attention to detail, and strong follow-through  
• Proactive in communicating progress, risks, and next steps  

Initiative & Drive 

• Self-starter who takes initiative, fills gaps, and moves work forward without waiting for direction  
• Motivated to continuously improve output, processes, and results  
• Focused on outcomes and impact, not just task completion  

Curiosity & Learning Mindset 

• Strong curiosity and interest in understanding products, technology, and customer use cases in depth  
• Actively seeks to learn, ask questions, and build expertise  
• Able to interpret complex or incomplete input and turn it into structured, meaningful content  

Critical Thinking 

• Goes beyond execution, asks “why,” challenges assumptions, and focuses on impact 
• Ensures content is accurate, relevant, and aligned with business goals  
• Understands the “so what?” before creating content  

AI Awareness & Content Efficiency 

• Strong interest in AI best practices and how it is transforming digital marketing, content, and search  
• Able to guide, refine, and validate AI-generated output to meet quality and accuracy standards and improve visibility
• Continuously explores ways to leverage AI to scale content production 

Qualifications:

• 3–5 years of experience in content marketing, product marketing, digital marketing, or a related role 
• Strong writing and editing skills, with the ability to simplify complex ideas  
• Familiarity with SEO tools (SEMrush, Ahrefs, Google Search Console, GA4)  
• Familiarity with WordPress or similar CMS platforms  
• Experience creating marketing content (articles, brochures, product positioning, etc.)  
• Comfortable working cross-functionally with technical and non-technical teams