Outbound & Pipeline Generation

JOB SUMMARY

LION is a high-growth company focused on delivering innovative fire and safety training solutions to customers across multiple industries. As we continue to scale, we are building a more structured approach to pipeline creation and customer engagement.

The Business Development Representative (BDR) plays a critical role in this effort by generating and qualifying new sales opportunities through a combination of outbound prospecting and follow-up on marketing-driven initiatives. This role is focused on creating consistent top-of-funnel activity and ensuring Account Managers are engaged with qualified, sales-ready prospects.

This position is ideal for a motivated, high-energy individual who thrives in a performance-driven environment and is comfortable executing structured, high-volume outreach while engaging prospects in meaningful conversations.

KEY RESPONSIBILITIES

Outbound Prospecting & Outreach

• Execute high-volume outbound outreach (calls, emails, and LinkedIn) into defined target segments and account lists
• Consistently follow structured outreach campaigns to engage new contacts and generate interest
• Maintain disciplined follow-up to maximize response rates and engagement

Lead Qualification

• Engage prospects to assess fit, interest, and potential alignment with LION’s solutions
• Ask targeted questions to understand basic needs, current state, and level of interest
• Identify and qualify decision-makers and key stakeholders within target accounts

Meeting & Opportunity Support

• Schedule qualified meetings for Account Managers based on defined criteria
• Ensure smooth handoff of qualified prospects, including clear notes and relevant context
• Maintain accuracy and organization within Salesforce to support pipeline visibility

Marketing Collaboration

• Follow up on marketing-driven leads, campaigns, and outreach initiatives in a timely manner
• Provide feedback on lead quality, messaging effectiveness, and market response trends
• Support ongoing efforts to improve conversion from marketing activity to qualified opportunities

Account & Contact Expansion

• Identify additional contacts within target accounts using tools such as LinkedIn Sales Navigator
• Expand outreach beyond initial contacts to improve coverage within key organizations
• Continuously improve contact data quality and account insights

QUALIFICATIONS

• 1–3 years of professional experience in sales, business development, or customer-facing roles
• Strong communication skills with the ability to engage prospects over phone and email
• Comfortable with high levels of outbound activity and working toward performance targets
• Highly organized with strong attention to detail and follow-up
• Coachable, competitive, and motivated to improve performance over time
• Familiarity with CRM systems (Salesforce preferred) and tools like LinkedIn Sales Navigator is a plus

WORK EXPECTATIONS

• Performance-driven role with a strong focus on consistent daily activity and results
• Structured approach to outreach with clear direction on target markets and messaging
• Collaborative environment working closely with Account Managers, Sales Leadership, and Marketing
• Opportunity to develop foundational sales skills within a growing organization
• Base + KPI Incentive Pay = $70-75K/year