Junior Specialist Marketing - PPC
About Us:
At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.
Role Description:
The Junior Specialist PPC supports Booking.com’s business growth through paid search marketing to help achieve ambitious performance targets for transaction growth globally , whilst maintaining Return on Investment targets . This role will assist in managing the implementation of Booking.com’s paid search strategy. This will involve managing the performance of existing campaigns and relationships, as well as analysis of trends. This role will help increase the visibility of the Booking.com brand online and co-ordinate successful PPC campaigns., and will The Junior Specialist will integrate significantly with the rest of the PPC team.
Key Job Responsibilities and Duties:
Supporting the PPC team in building, developing and maintaining search engine marketing campaigns across a wide range of search engines (Google, Bing, Yandex, Baidu);
Assisting more senior team members in execution of more sophisticated projects;
End to end ownership and execution of simple projects related to our PPC campaigns;
Possible ownership, with assistance, of smaller search engines like Naver or Baidu.
Qualifications & Skills:
Proficiency in English is crucial, any other language is a plus
Education to at least degree level or equivalent preferred
At least 1-2 years experience in digital marketing, PPC preferred
Enjoy using data to make decisions and process strong quantitative and analytical skills
Results & delivery focused
A good understanding of online/search marketing techniques
Good communication skills
Advanced knowledge on Excel
SQL querying preferred
Benefits & Perks - Global Impact, Personal Relevance:
Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:
Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit
Diversity, Equity and Inclusion (DEI) at Booking.com:
Diversity, Equity & Inclusion have been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.
Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”
We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Application Process:
Let’s go places together: How we Hire
This role does not come with relocation assistance.
Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.
Pre-Employment Screening
If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.