Summary

This position is responsible for identifying market problems worth solving and supporting the development team to deliver solutions. This includes supporting all facets of the product development process including product discovery, vision, strategy and definition, early-stage R&D, product roadmaps and release planning. The Product Manager will be the voice of the product form inception through delivery.

Essential Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Develop a deep understanding of the healthcare market, with an emphasis on pressure injury prevention and safe patient handling through research, customer meetings, sales team shadowing, industry events, and similar
• Prioritize, justify, and scope new product and product change decisions by providing data and analysis from projects, customer insights, industry analysis, market trends, and representing the voice of the customer in internal discussions.
• Define product requirements through product strategy and an understanding of the competitor landscape
• Build and manage product roadmaps through collecting, refining, and prioritizing customer needs and market opportunities
• Work cross functionally to prioritize and justify product testing for sales and marketing deliverables
• Support marketing teams to refine and develop product positioning and messaging
• Clearly articulate product features and benefits for training, sales, and marketing support, internal and external
• Support all departments by functioning as the product expert knowing and articulating the design, features, functions, benefits, and motives behind EHOB products
• Build strong informal and formal communication channels to deliver information that is accurate and up to date to stakeholders
• Execute, scope, and analyze market research related to product development
• Collaborate with Sales, Manufacturing, Marketing, Regulatory, Clinical, Engineering and Quality organizations to ensure input and representation in the development process
• Serve as company’s liaison between the customer and internal departments, chiefly responsible for identifying customer requirements and distilling those into product requirements
• Ensure that the needs of all relevant stakeholders (internal and external) have been included and addressed prior to product launch
• Ability to travel up to 40%
• Other duties as assigned