HiringCafe
Posted 3w ago

Salesforce Loyalty Cloud Architect

@ Accellor
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Hyderabad, Telangana, India
HybridFull Time
Responsibilities:Own loyalty architecture, Design loyalty programs, Model member 360
Requirements Summary:Deep expertise in Salesforce Loyalty Cloud, Sales/Service Clouds, Marketing Cloud, Experience Cloud; integration, data modeling, security, and architecture experience.
Technical Tools Mentioned:Salesforce Loyalty Cloud, Salesforce Marketing Cloud, Salesforce Data Cloud, Salesforce Experience Cloud, Sales Cloud, Service Cloud, Platform Events, Change Data Capture, SFDX, APIs
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Job Description

Looking for an experienced Salesforce Loyalty Management Cloud Architect to design and implement large-scale, end-to-end loyalty solutions within the Salesforce ecosystem. You’ll play a key role in creating seamless customer experiences by integrating Loyalty Management Cloud with Salesforce Marketing Cloud, Data Cloud, and external business systems. 

Roles & Responsibilities:

  • Own the end to end loyalty architecture for a credit union context: define the target state and incremental roadmap aligned to business OKRs (adoption, active members, redemption %, partner earn). 
  • Design loyalty programs (tiers, point economics, earn/burn rules, multipliers, partner catalogs, expirations), ensuring financial liability modeling and reconciliation with Finance. 
  • Model the member 360: map Loyalty Member to FSC Person/Household, unify identity across online banking, mobile, and contact center; establish golden keys and consent alignment. 
  • Integrate with core and partners: orchestrate accrual events from card/core systems, build redemption APIs and POS integrations, and manage partner onboarding (data contracts, SLAs). 
  • Enable digital channels: craft Experience Cloud components and mobile friendly loyalty UI; define push/email/SMS journeys via Marketing Cloud/Engagement and Data Cloud segments. 
  • Govern data & privacy: implement role based access, consent capture, data retention, and secure sharing for rewards history and behavioral data. 
  • Operationalize the platform: establish monitoring, alerts, and playbooks for accrual failures, duplicate redemptions, balance mismatches, and partner outage handling. 
  • Lead delivery: produce Solution/Sequence diagrams, integration specs, data contracts, and test strategies; guide Admins/Developers/QA; conduct design reviews and readiness checks. 
  • Stakeholder engagement: collaborate with Product, Marketing, Member Services, Risk/Compliance, and Legal to ensure compliant experiences and successful partner campaigns.