HiringCafe
Posted 3w ago

Senior Manager Marketing Category Sportstyle

@ PUMA
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Germany
OnsiteFull Time
Responsibilities:Drive campaigns, Develop concepts, Execute planning
Requirements Summary:6–8+ years in category marketing/brand management; proven ability to develop annual plans; strong full-funnel marketing and cross-functional collaboration; experience across European markets.
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Job Description

YOUR MISSION

  • Build the annual marketing plan for Prime & Select based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities    

  • Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts.   

  • Drive Full-Funnel Marketing programs across all consumer touchpoints.   

  • Develop and adapt category-specific activation concepts for key launches    

  • Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce   

  • Execute category-led brand experiences supporting priority launches and narratives   

  • Execute local integrated marketing planning for key brand and product campaigns    

  • Execute with local European markets to drive sell-in and sell-through performance   

  • Partner with Merchandising Sports and Sales to get input on brand & commercial opportunities, category storytelling and product launch performance   

  • Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI   

  • Analyze campaign and content performance, share results and actions to improve brand and commercial KPIs    

  • Provide structured category insights to global marketing and product teams as part of commercial input and regular feedback sessions. 

YOUR TALENT

  • 6–8+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries.

  • Proven experience developing annual category marketing plans aligned with global strategies.

  • Strong background in full‑funnel marketing, including campaign planning, channel activation, and content orchestration.

  • Experience leading cross‑functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams.

  • Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits, and launch strategies.

  • Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs.

  • Experience working across European markets and adapting global initiatives to regional or local needs.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.