To ensure achievement of Monthly Sales Target and AR targets                                                        To Penetrate the market and create leads and prospects       Responsibilities:                 To handle all assigned Key Accounts and Key Segments in the defined territory                            Value Selling (To Position sales – Mid/High Value Capital Equipment’s)                             To generate Sales lead from the Industry Segments (Food, Pharma, Chemical, ) and convert the same into Sales Order.                     To ensure the collections on Receivable Management.                           To ensure the feasibility study of requirements, define right scope by working closely with key stakeholders internally and externally. To coordinate with customer support engineers to attend installations, routine maintenance and breakdowns.              Periodic update of activities and account contacts in CRM     Should be proficient with CRM and SAP                      Be good at interpersonal skills and proactive.                           Should possess good territory knowledge. Should be open to high travel within the territory. Overall Industry Knowledge. Food & pharma segment process knowledge, familiarity with processing & packaging lines & machinery.