Posted 8mo ago

Sr. Marketing Associate

@ Advantmed
United States
RemoteFull Time
Responsibilities:drive growth, plan campaigns, maintain website
Requirements Summary:3+ years B2B marketing in healthcare; Bachelor's in Business/Marketing; experience in brand and digital marketing; CRM/marketing automation experience; data-driven; strong communication; adaptable in fast-paced environment.
Technical Tools Mentioned:Salesforce, Pardot, Google Analytics, WordPress, Marketing Automation
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Job Description

 ABOUT ADVANTMED

Founded in 2005, Advantmed is the industry-leading provider of medical record retrieval, medical record review, health assessment, and analytics solutions for health plans and providers. Through a tailored, cost-effective suite of services addressing risk adjustment and quality needs, Advantmed seeks to improve healthcare outcomes and performance across the organizations it serves.

 

Position Summary: Advantmed is growing rapidly, and we are excited to scale our marketing programs. We’re looking for a Sr. Marketing Associate to join our highly collaborative team and help drive Advantmed’s growth. The right candidate for the role is a strong marketing generalist who is passionate about increasing both brand awareness and pipeline.

What You’ll Do

  • Partner with sales, marketing, and other internal stakeholders to drive forward our brand and digital marketing programs to support growth objectives
  • Plan, develop, and execute integrated organic, paid social, and email campaigns that drive engagement and generate leads
  • Support content creation and work with internal subject matter experts to plan content calendar
  • Leverage the marketing and sales tech stack (Salesforce, Pardot, Google Analytics, etc.) to track performance and optimize campaigns
  • Maintain corporate website (WordPress), making updates as needed
  • Liaise with marketing agencies and external vendors to facilitate the delivery and success of ongoing programs
  • Manage inbound leads to generate meetings and pipeline for sales team
  • Report on full-funnel performance and make recommendations for optimization
  • Support marketing budget management and organization of invoices, contracts, and month-to-month tracking