Description
Job Focus: Under supervision of the Vice President of Marketing and Communications, manages UBTech website and social media channels. Assists in marketing, advertising, public relations, and special events. Assists in creating publications and marketing materials, including videography.
UBTech Guiding Principles for Employee:
As an UBTech professional I will:
• Be an ambassador of UBTech.
• Build unity.
• Seek opportunity & embrace change.
• Act with professionalism.
Knowledge, Skills and Abilities Required:
1. Ability to communicate professionally and effectively, both orally and in writing
2. Proficient in computer information systems
3. Experience in website management and social media outlets
4. Experience in videography and editing software
5. Ability to enhance search engine optimization
6. Knowledge of occupational and labor market information sources
7. Ability to market and promote UBTech and its programs
8. Ability to effectively and efficiently respond to the UBTech current and future students
9. Ability to work with diverse stakeholders; including educators, employers and community
10. Ability to understand and respond to the dynamics of a complex, multi-faceted environment
11. Possess organizational skills to effectively facilitate the day-to-day operations
12. Ability to prioritize multiple projects and use discretion and independent judgment
13. Ability to work independently and in a team environment. Must be able to adapt and work effectively under pressure
14. Possess reading and writing skills for the development and dissemination of various correspondence and reports
15. Demonstrated ability to follow various processes and procedures
16. Ability to communicate to the public in a positive manner
17. Ability to provide excellent customer service
18. Ability to perform duties requiring moderate physical strength
19. Ability to lift and move items appropriate to your job tasks
20. Ability to bend, stoop, lift, climb, with a full range of movement
Responsibilities and Tasks:
Under the direction of the Vice President of Marketing and Communications:
1. Is a member of UBTech’s Marketing and Communications team.
2. Manages UBTech website and social media channels.
3. Creates videos, photography and other content to enhance brand and messaging.
4. Assists in College’s advertising and media activities.
5. Assists in the creation of marketing materials, including videography/photography.
6. Is a leader in search engine optimization for all content efforts.
7. Assists with digital campaigns.
8. Assists in the development of the annual marketing and recruiting plan.
9. Assists in identifying objectives, targeted audiences, message, and creative strategies to support the UBTech mission and increase enrollment.
10. Ensures consistent branding and messaging throughout all materials, social media, events, and internal and external communications to enhance brand positioning and awareness.
11. Assists in advertising with local media vendors.
12. Assists with special events for UBTech campuses.
13. Assists with student recruitment activities, campus tours and visits for potential students.
14. Assists with the distribution of marketing materials.
15. Assists with the customer relationship management tool, fulfilling objectives and assignments to market to potential students.
16. Will be required to work some evenings and weekends.
17. Occasional travel is required to assist at recruiting events or for other marketing purposes.
18. Assists with the accreditation process.
19. Performs other related duties as assigned.
Requirements
Minimum Qualifications:
1. Associates degree or professional certificate
2. Demonstrated proficiency in Website, social media, and videography.
3. Must successfully pass criminal background check
4. Valid driver’s license
Note: Related work experience may be substituted for education on a year-for-year basis
This is a full-time/exempt, benefited position.
Work Schedule: Will vary depending on college, student, or community event needs. Typical schedule is Monday-Thursday 7:30AM to 5:00PM, Friday 7:30AM-2:30PM
Summary
At UBTech, we hire really great people. That's why we're always looking for people who are bright, bold, collaborative, and interested in helping change student's lives. The kind of people that let their passion and work speak for itself.