The Role
Reporting to the SVP of Marketing, this Executive Director of Brand Marketing will play an essential role in defining, and being the guardian of, the VAI brand identity, ensuring every touchpoint resonates with the guest. They will also help define all the key amenity-brands within VAI, ensuring unique positioning, consistency in communication, and a VAI-worthy guest experience. If you find comfort in "the way it's always been done", this is not the role for you. Our expectation is for this candidate to make us 20% uncomfortable and to dare to be different.
What You'll Do
- Define, evolve and defend the VAI brand, ensuring unique positioning and consistency in communication
- Lead the Creative Services team and partner with the Creative Director in cultivating an aesthetic that communicates VAI’s core brand
- Oversee the brand synergy between VAI and iconic partners (e.g., Mattel)
- Lead the creation of new names and positioning for products so that our brand architecture is clear and provides competitive differentiation.
- Supervise the Internal Communications Manager to develop and implement strategies to ensure all team members have a deep understanding of brand.
- Oversee the Public Relations Manager to ensure PR initiatives are developed and executed flawlessly
- Act as the primary liaison between VAI and both PR and Brand/Creative agencies with additional key influence on the media agency relationship
- Manage the social team’s development and execution of an annual content calendar, collaborating with other department leads to ensure strategy, tactics and timing aligns with business results
- Lead the concepting and development of VAI branded experiences both on-site (both front-of-house and back-of-house) and off-site (booths at conferences, pop-up experiences at food/music festivals, etc.
What You Bring
- Accountable, hands-on, dynamic, and passionate leadership style
- Excellent judgment and creative problem-solving skills including negotiation and conflict resolution skills
- Superior leadership skills with the ability to influence and engage direct reports and indirect peers
- Strategic thinker with a proven ability to make decisions, and drive results in a dynamic and competitve environment
- Embody VAI's core values: Collaboration, Ownership, Resiliency, Enthusiasm
- Comfortable working in an agile, construction/development environment
- The courage to build a brand that's unabashedly different
Education / Experience
- Bachelor's degree in marketing, business, communications, or related filed preferred
- Minimum of 10 years of progressively responsible marketing experience, from either the brand or agency side
- Hotel/Resort experience is not a requirement
Physical Requirements
- Capable of standing, sitting or walking for prolonged periods.
- Must be able to lift up to 15 pounds when necessary.
- Requires extended periods of time working on computer screens.
- Excellent visual acuity to assess the quality and visual appeal of design materials, ensuring they meet VAI standards.
Position Details
- Full-time, salaried employee
- Competitive compensation commensurate with skills & experience
Benefits
- Medical, dental, and vision coverage
- Company-paid life insurance and AD&D, with optional supplemental plans (group life, critical illness, short-term and long-term disability, and more)
- Paid time off including vacation, sick time and nine (9) paid holidays per year
- Career growth and professional development opportunities
- 401(k) retirement plan with company match
*Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Duties and responsibilities may be subject to change.