SUMMARY: The Community Relations Liaison builds and strengthens relationships with businesses and community stakeholders to increase awareness of and engagement with HOT Goodwill mission programs, donated goods retail stores, and sustainability efforts. This position maintains a high-level knowledge of mission and retail operations to connect potential partners with relevant HOT Goodwill points of contact and assess engagement outcomes in their assigned region.
ESSENTIAL DUTIES AND RESPONSIBILITIES: Include, but are not limited to the following as other duties may be assigned:
- Promote the general goals and objectives of the Heart of Texas Goodwill Industries (HOTGW) to all business and community stakeholders.
- Establish and maintain cooperative relationships with representatives of the community, customers, employees, and public interest groups.
- Facilitate new partnerships for mission, donation acquisition, and retail.
- Maintain and update a Community Relations toolkit with collateral and presentations for targeted stakeholder groups.
- Share HOTGW marketing collateral with business and community partners through various communication channels and in-person.
- Attend business and community events and meetings that align with Community Relations priorities in assigned region.
- Identify potential external events for HOTGW to sponsor.
- Secure sponsorships for HOTGW fundraising events.
- Conduct presentations to educate stakeholders on HOT Goodwill.
- Convene Goodwill sponsored events and meetings.
- Assess stakeholder areas of interest and connect potential partners to the relevant internal Goodwill contact.
- Collaborate with internal HOTGW departments to track new partnerships for mission, donation acquisition, and retail.
- Maintain a database of Community Relations contacts and current partnership levels.
- Collect and track key performance indicators for Community Relations reports.
- Other duties as assigned.