Posted 2mo ago

Senior Manager Marketing Strategic Key Accounts Brand

@ PUMA
Germany
OnsiteFull Time
Responsibilities:develop plans, execute campaigns, collaborate teams
Requirements Summary:4–7 years in Key Account Management or Trade Marketing; wholesale retail understanding; commercial mindset; strong cross-functional collaboration.
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Job Description

YOUR MISSION

  • Own the marketing activation of a portfolio of strategic wholesale key accounts (e.g. JD Sports, Foot Locker, Intersport) in close collaboration with the respective key account Sales Manager. 
  • Develop joint annual trade marketing plans aligned with commercial and brand targets. 

  • Execute co-op marketing initiatives across in-store, retail media, digital, CRM, Social Media and Event channels. 

  • Ensure Account campaigns and programs are based on global priorities, campaigns, guidelines and tools as well as local community relevance and account priorities. 

  • Activate Assets (Athletes, Clubs, Federations, Influencers etc) in collaboration with Sports Marketing and areas/clusters and social media/Influencer teams.  

  • Manage trade marketing activation budgets and track sell-out and ROI performance. 

  • Collaborate closely with Sales, Category Marketing, Brand, and Retail Operations.

YOUR TALENT

  • 4–7 years’ experience in Key Account Management or Trade Marketing.

  • Strong understanding of wholesale retail environments.

  • Commercial mindset with strong execution discipline.

  • Excellent Cross‑Functional & Account Collaboration Skills​.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.