Posted 2mo ago

Shopper marketing specialist, Tbilisi, Saburtalo

@ PepsiCo
Tbilisi, Georgia, Georgia
OnsiteFull Time
Responsibilities:execute plans, develop plans, conduct visits
Requirements Summary:Bachelor's degree; 2+ years in trade marketing or similar; Georgian fluency; English B2+; advanced MS Office; analytics; strong communication; category planning preferred.
Technical Tools Mentioned:Microsoft Excel, Microsoft PowerPoint, MS Office
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Job Description
Обязанности: Ensuring effective and timely execution of the commercial calendar. Supporting the development of annual, quarterly, and monthly trade marketing plans for the Snacks, Dairy, and Juice categories. Participating in the development of trade marketing activities. Executing trade activities effectively, including the production of in‑store materials and presenting initiatives to the sales team. Collaborating closely with partner agencies to develop effective trade marketing tools. Developing agreed planogram principles to ensure consistent in‑store standards. Supporting the development and implementation of commercial plans for launching and growing new products. Planning, executing, and monitoring specialized activities across different trade channels. Conducting regular field visits to evaluate execution quality and monitor competitor activities. Требования: Higher education, preferably in Business Administration or Economics 2+ years of work experience in a similar field Fluency in Georgian; English at B2+ level Advanced proficiency in MS Office programs, especially Excel and PowerPoint Practical experience in analytics and reporting Strong communication skills Experience in category planning will be considered an advantage