Full-Time | Remote | EST Hours

Are you a brand visionary with extensive content marketing experience?

We’re looking for an Organic Growth Strategist for our Personal Brand on Instagram... Think a combination of Matt Gray + Iman Gadzhi + Shelby Sapp.

This is a hands-on performance role — You’ll be mapping out the growth strategy, writing content, managing a small team, and optimizing the brand voice & image.

Growth into Head of Organic Acquisition Systems role possible and welcomed.

Whether building a new profile from scratch or improving an existing one... If you get excited by scaling a personal brand through core values & storytelling, this role is for you.

About Richard Yu

Richard turned a $500 digital product into an 8-figure online education empire.
Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.

• YouTube: https://youtube.com/richardyu1
• Instagram: https://instagram.com/richardyuzee
• Secondary Instagram: https://www.instagram.com/richardyubiz/

Our brand is impact-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education.

Your Core Role

Own and scale the organic Instagram funnel. You’re the engine behind building a strong brand that attracts raving fans while driving potential clients to our Instagram.

You will:

• Map out a growth plan for our organic Instagram presence

• Establish us as an authority to attract the right audience for the brand

• Research competitors & do niche research to find what's working
  
• Strategize the brand across different organic platforms

• Create high-converting, nurturing, and storytelling content (carousels, stories, reels)

• Collaborate and lead the content creation team

• Repurpose content from our existing library of posts, clips, images, and B-roll footage

• Optimize and scale the funnel without being salesy
  
• Track performance and improve KPIs