Brand Marketing Coordinator (Entry-Level)

Job Description

The Brand Marketing Coordinator supports the execution of brand and content marketing initiatives that build awareness, engagement, and education across key audiences. This entry-level role focuses on content development, brand consistency, and cross-functional coordination, working closely with Marketing, Sales, and Product teams.

This position is hybrid, with four days per week based in the Atlanta office, and is well-suited for a candidate with a strong interest in technology and automation who is eager to learn and grow in a B2B marketing environment.

Key Responsibilities

Brand & Content Marketing Support

• Support the creation, coordination, and distribution of brand-aligned content, including whitepapers, eBooks, blog articles, and social media posts.
• Assist in adapting content for different channels and audiences while maintaining brand voice and messaging consistency.
• Support content calendars and help track content production timelines.

Creative & Visual Asset Support

• Assist with basic graphic design and content layout, including presentations, digital assets, social media visuals, and marketing collateral.
• Collaborate with internal stakeholders to ensure creative assets align with brand guidelines.
• Support asset organization and version control.

Campaign & Digital Coordination

• Assist with the execution of content-driven marketing campaigns across digital channels.
• Support social media scheduling, post coordination, and basic performance tracking.
• Help ensure content is published accurately and on schedule.

Sales & Marketing Alignment

• Support coordination between Sales and Marketing teams by assisting with CRM processes, including lead assignment and data accuracy.
• Help ensure brand and messaging consistency across sales-facing materials.

Education & Brand Engagement

• Support educational marketing initiatives such as customer tours, demos, webinars, and on-site visits.
• Demonstrate an interest in brand storytelling, education, and representing the company in guided tours or public-facing learning environments as needed.
• Maintain a customer-focused, educational mindset when engaging with internal and external audiences.

Marketing Operations Support

• Provide administrative support for marketing operations, including invoicing coordination and documentation as needed.

Qualifications

• 1–3 years of experience in marketing, communications, content creation, or a related field (internship experience welcome).
• Bachelor's degree in Marketing, Business or related fields
• Strong interest in brand and content marketing within a technology or automation-focused industry.
• Highly organized with strong attention to detail and the ability to manage multiple tasks and deadlines.
• Strong written and verbal communication skills.
• Familiarity with basic graphic design tools (e.g., Canva, Adobe Creative Suite, or similar) preferred.
• Curiosity, learning mindset, and willingness to take initiative in a fast-paced environment.

Additional Requirements & Preferences

• Hybrid role: 4 days per week in the Atlanta office.
• Chinese language proficiency preferred but not required.
• Interest in public speaking, educational tours, or brand presentations is a plus.