Marketing Manager

Location: EF Korea, Seoul
Employment Type: Full-time

About the Role

EF Korea is seeking a Marketing Manager who can connect performance marketing, content, and CRM into a single, cohesive customer journey.

This role goes beyond campaign execution. You will lead a marketing team while driving digital transformation, CRM integration, and marketing automation, ensuring that performance, branding, and customer lifecycle marketing work together to deliver measurable business growth.

Key Responsibilities

Team Leadership & Management

Lead and manage the marketing team, setting clear goals and performance standards
Allocate resources, prioritize initiatives, and develop team members
Design effective collaboration across performance, content, and CRM functions
Ensure high-quality execution across all marketing activities

CRM Integration & Marketing Automation

Leverage experience with CRM platforms such as Salesforce and Kakao CRM to design integrated marketing structures

Connect paid media, landing pages, and CRM data into a seamless customer journey
Design and manage automation journeys (Lead → Nurturing → Conversion → Retention)
Develop segmentation and messaging strategies using CRM data
Collaborate with sales teams to improve lead quality and conversion rates

Digital Transformation & Data-Driven Marketing

Drive digital transformation across marketing strategies and operations
Improve data utilization, reporting frameworks, and decision-making processes
Establish a performance- and insight-driven marketing culture

Performance Marketing (PPC) – Global & Regional Collaboration

Partner with global and regional performance marketing teams to align strategies, frameworks, and KPIs
Act as the key local point of contact for PPC-related initiatives and performance discussions
Provide market insights and feedback to support campaign optimization and localization
Oversee performance outcomes in collaboration with external agencies and global stakeholders

Branding & Content Leadership

Lead brand messaging, tone of voice, and content direction
Oversee digital content strategy across social, video, and organic channels
Ensure synergy between performance marketing and organic content efforts

Offline Marketing & Local Brand Presence

Build local brand presence through education fairs, university events, and on-the-ground marketing activities
Lead fair execution in collaboration with the sales team and connect offline leads into CRM journeys

Qualifications

Proven experience managing and leading a marketing team
Strong background in digital marketing within fast-changing environments
Solid understanding of performance marketing (PPC)
Working knowledge of CRM marketing and customer journey management
Data-driven mindset with strong analytical skills
Excellent communication and stakeholder management skills

Preferred Qualifications

Experience integrating CRM platforms such as Salesforce or Kakao CRM
Hands-on experience designing and operating marketing automation journeys
Experience connecting performance marketing with CRM initiatives
Experience working with global or regional teams
Native proficiency in Korean, Business-level English proficiency

Ideal Candidate

A leader who looks beyond acquisition and understands retention and lifecycle marketing
Comfortable driving change and innovation
Able to balance short-term performance goals with long-term brand growth

About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://www.ef.com.