Who We Are

Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Currently in the beta testing phase across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.

Learn more about who we are and what we do: https://about.joybuy.com/about/

What We Offer

Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.

About The Team

You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.

JD.com (NASDAQ: JD; HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading global technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, the company has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions. Learn more about us: https://corporate.jd.com/ About Joybuy Joybuy is the official overseas e-commerce platform of JD.com - one of the world’s largest online retailers. We are expanding our presence across Europe and the UK, offering customers trusted brands, quality products, and an exceptional shopping experience backed by JD’s global scale.

About the Role

We are seeking a strategic and commercially minded Retail Media Lead to build and scale Joybuy’s retail media presence across the UK and EU. You will own regional media strategy, drive high-impact advertiser partnerships, and ensure brands maximise value from our consumer base. This role oversees commercial negotiations, campaign excellence and client success - helping brands and key advertisers unlock performance through data-led, full-funnel media solutions.

Key Responsibilities

• Define and execute the retail media strategy for the UK and EU.
• Build data-driven media strategies and annual plans that align with partner objectives and deliver measurable business results.
• Lead the full campaign lifecycle, including planning, setup, optimisation, analysis, and post-campaign insights, ensuring operational excellence and consistent quality across advertisers.
• Develop playbooks, bidding frameworks, and optimisation standards for brand and performance campaigns, including peak events.
• Build and lead strategic partnerships with FMCG brands and key advertisers to grow retail media investments, drive revenue growth through upsell, and identify new commercial opportunities.
• Act as a Retail Media ambassador, educating partners on audience value, performance insights, full-funnel solutions, and aligning partnership goals across internal teams.
• Negotiate contracts and commercial terms, manage senior stakeholder relationships, and ensure advertiser success across campaigns.
• Collaborate cross-functionally with category teams, campaign managers, analytics, design, and commercial teams to ensure flawless campaign execution and optimisation.
• Shape and oversee creative campaign concepts, ensuring marketing activations are innovative, on-brand, and effectively engage target audiences.

Qualifications

• 7–10+ years in retail media, e-commerce advertising, digital marketing or advertising operations.
• Strong experience in building or scaling advertising operations, media strategy or partnership teams.
• Deep understanding of retail media (sponsored ads, bidding, targeting, measurement and optimisation).
• Demonstrated success in managing senior commercial relationships and leading negotiations.
• Experience developing data-driven media plans and delivering measurable performance outcomes.
• Commercial thinker with strong ownership of business results.
• Highly analytical, with the ability to interpret complex performance data.
• Skilled at influencing senior stakeholders in matrixed, cross-border environments.
• Strong relationship-builder with expertise in managing high-value partnerships.

What We Offer

• Lead JD’s first regional Retail Media function in Europe.
• High ownership with the chance to build systems, standards and teams from zero.
• Strategic visibility across UK and Europe leadership.
• Work with one of the world’s most advanced retail media ecosystems.
• Competitive compensation and rapid career growth opportunities.

At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.

Ready to apply?

Take the next step in your career, apply now and explore the opportunities we have to offer.