HELLO, WE ARE PUBLICIS PRODUCTION, THE FIRST INTELLIGENT CONTENT COMPANY.
Within Publicis Groupe’s Intelligent Creativity business, we specialize in bringing creative ideas to life, and to consumers. By combining 100 years of craft excellence with 6,000 experts across 52 locations of the world’s biggest studio network, we leverage the industry’s richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content.
We intuitively deliver this through Marcel Make, the world’s first Intelligent Content agent. The result? Predictively performing content that unlocks business growth in unprecedented ways.
In Bogotá – Colombia, we are looking for a Senior Business Analyst who plays a key role in ensuring that both client‑facing products and internal agency initiatives deliver high value aligned with user and business needs. This role works proactively with cross‑functional teams—including account, strategy, analytics, creative, and engineering—to translate product vision, business requirements, and success criteria into clear, actionable deliverables.
As a member of the Scrum Team, the Senior Business Analyst collaborates closely with Scrum Masters, Engineering Teams, and Creative Teams, actively participating in scrum ceremonies and supporting effective backlog management and prioritization. The role contributes directly to quality control by ensuring that user stories are clearly defined, meet acceptance criteria, and are ready for development. The Senior Business Analyst balances a strong understanding of the broader product and business context with a detail‑oriented approach to requirements, analysis, and documentation, supporting the successful delivery of software solutions.
- Develop an understanding of product features and technical requirements.
- Communicate with development teams to align technical goals with the product vision
- Support the development and maintenance of product roadmaps, learning to integrate both short-term and long-term strategies
- Define product requirements to ensure they meet customer and business priorities
- Lead backlog refinement sessions to ensure alignment and readiness among stakeholders and developers
- Contribute to efficient backlog management by keeping requirements up-to-date
- Keep requirements updated by addressing changes promptly and integrating stakeholder feedback effectively
- Support the development team in achieving productivity goals by aligning efforts with business and technical objectives
- Collaborate with cross-functional teams to define and refine product requirements
- Foster communication with stakeholders and team members to align expectations
- Translate stakeholder feedback into actionable product increments
- Identify learning opportunities for process improvements and product enhancements under supervision
- Explore opportunities for product innovation and workflow optimization with a focus on learning.
- Promote and advocate for the product and technical vision alongside more experienced team members
- Monitor and learn to analyze product and technical KPIs with guidance
- Help maximize customer value by participating in the creation of product increments
- Actively participate in all Scrum Ceremonies, gaining hands-on experience in sprint planning, daily stand-ups, sprint reviews, and retrospectives
- Define detailed user stories under the guidance of senior team members
- Identify and manage product dependencies both internally and externally
- Help approve finalized requirements and conduct validation checks before releases
- Maintain open channels for feedback and be open to adapting strategies based on new insights
- BS in Computer Science, Software Engineering, or a related field; Product Owner certification or equivalent experience is a plus
- 2+ years of progressive experience in Product Management or Technical Product Ownership
- An aptitude for organization and a friendly communication style, with openness to learning varied techniques
- Focus on active listening
- Strong communication skills - both written and verbal - across diverse cross-functional teams
- Capability to balance understanding the big picture with strong attention to detail
- Foundational knowledge / exposure to agile methodologies (like Scrm) and product development paired with an eagerness to gain hands-on experience
- Aspiration to understand and create product roadmaps while setting measurable goals and KPIs
- Familiarity with web fundamentals and APIs
- Experience with content management systems and task tracking tools
- Curiosity to explore AI tools for workflow efficiency improvements
- Familiarity with articulating product functionalities clearly
- Ability to build rapport and collaborate well with stakeholders and team members across different disciplines (engineers, creatives, etc.)
- Strong problem-solving skills
- We have an AI-based interaction and connection platform called Marcel, which includes e-learning tools such as Udemy and LinkedIn Learning, offering more than 30,000 courses on various topics where you can train according to your interests. Additionally, it connects you with more than 100,000 creative minds within Publicis Groupe.
- We offer benefits such as hybrid work, employee funds, life insurance, a day off on your birthday, and the opportunity to apply for various global vacancies within the company. There is also the possibility to work up to 6 weeks per year from another country where Publicis Groupe has a presence under the global initiative Work Your World.
Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference.
We recognize and appreciate individual differences as strengths that enrich our teams and community. Diversity and inclusion are key to our success!