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Posted 3w ago

Head of Ecommerce Growth

@ Hadley Designs
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Uruguay
RemoteFull Time
Responsibilities:Owns growth, Leads team, Manages P&L
Requirements Summary:5-10+ years in scaling DTC ecommerce brands on Shopify with paid social; proven revenue growth; expert in Meta and TikTok Ads; hands-on with Shopify, Klaviyo, Postscript; strong landing page optimization; remote team leadership.
Technical Tools Mentioned:Shopify, Klaviyo, Postscript, Meta Ads, TikTok Ads, TikTok Shop
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Job Description

About Us
Hadley Designs is a family-founded brand committed to making early learning engaging, screen-free, and fun. Our journey began with hand-drawn educational tools and has grown into a beloved brand, trusted by millions of parents, grandparents, and teachers. We design developmentally sound products for children ages 3 to 8, such as educational posters, busy books, and emotional learning kits. Our mission is to create tools that help children thrive through connection, curiosity, and real learning, while also empowering parents with the confidence that they are making the right educational choices for their children.

The Role
We are seeking a mission-driven, hands-on leader to own and scale our direct-to-consumer (DTC) ecommerce channels. As Head of Ecommerce Growth you will manage our Shopify and TikTok Shop platforms, driving growth through strategy, operations, and leadership. Your key focus will be growing our ecommerce business to $20M+ in revenue within 18 months.

Core Responsibilities

  • Ecommerce Growth: Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue.
  • Growth Engine: Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing.
  • Team Leadership: Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results.
  • Paid Media: Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets.
  • Conversion Optimization: Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages.
  • Customer Lifecycle: Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.

What Success Looks Like

  • $20M total revenue by June 2027.
  • Net profit margins of at least 15% on Shopify and 5% on TikTok Shop.
  • ROAS of 2.0+ on Shopify and 3.5+ on TikTok Shop.
  • New high-performing bundle funnels launched every month.
  • Email/SMS contributing at least 25% of Shopify revenue.