Digital Marketing Strategy Manager (Home Care/ Home Health)

New Hyde Park, NY

 
This a full time, in-person position based out of our Corporate office in New Hyde Park, NY.

About Us: With 50 years of dedicated service to our communities, Personal Touch has been a trusted provider of home care. Our priority lies in ensuring exemplary patient care while fostering a supportive and empowering workplace culture for all team members. 

Why Choose Us: At Personal-Touch Home Care, we are committed to creating a rewarding and fulfilling experience for our team members. Our established history and reputation provide a stable and trusted foundation for your career. Join us in positively impacting the lives of our patients and their families. As a member of our team, you will enjoy a wide range of benefits that enhance your overall well-being and support your career growth. They include:

• Employee Recognition Programs: We acknowledge and celebrate your contributions.

• Comprehensive Health Benefits: We offer an inclusive package with Medical, Dental, Vision, Accident, and Long-Term Disability Coverage to ensure access to quality medical care while promoting overall wellness. 

• Generous Paid Time Off: We provide generous paid time off to ensure you can recharge and return to work refreshed, leading to greater productivity and job satisfaction. We support a healthy work-life balance. 

• Retirement Benefits: We offer a 401k plan to secure your financial future and help you save for retirement.

• Life Insurance: We offer company paid life insurance providing peace of mind and financial protection for you and your loved ones. 

• Opportunities for Professional Growth and Development: Empowering you to thrive and grow. 

• Employee Assistance Program: Supporting the well-being of you and your family.

• Perks Program: Exclusive deals and offers on products, services, and experiences you need and love.

Job Summary: We are seeking a strategic and results-driven Digital Marketing Strategy Manager to lead and elevate our digital marketing efforts across multiple states. This role will own the development and execution of a unified digital strategy, with a strong emphasis on leveraging social media to drive qualified leads, strengthen brand presence, and support both client acquisition and caregiver recruitment.

This individual will act as the central marketing leader across all locations—collaborating closely with local teams to source content and align initiatives—while managing key marketing functions and performance outcomes. The ideal candidate brings a balance of strategic leadership and hands-on execution, with a deep understanding of how to translate digital engagement into measurable growth.

Key Responsibilities:

1. Digital Strategy & Leadership

• Lead the development and execution of a multi-state digital marketing strategy focused on lead generation and growth

• Align marketing initiatives with business objectives, including client acquisition and caregiver recruitment

• Establish and track KPIs, ensuring accountability for performance across all digital channels

• Partner with leadership to drive strategic planning and continuous optimization

2. Collaboration & Team Management

• Manage and mentor one direct report while providing guidance to local marketing contributors across five states

• Act as the central point of coordination for all digital marketing efforts across locations

• Collaborate with branch teams to gather localized content (photos, testimonials, community initiatives)

• Ensure brand consistency while allowing for localized market customization

3. Social Media & Lead Generation

• Own and elevate social media as a primary driver of lead generation and brand growth

• Develop and execute platform-specific strategies that convert engagement into inquiries and qualified leads

• Oversee content strategy and campaign planning across platforms (Facebook, Instagram, LinkedIn, etc.)

• Lead paid and organic social initiatives, optimizing for cost per lead, conversion rates, and overall ROI

• Ensure all social efforts are aligned with conversion funnels, including landing pages and calls-to-action

4. Brand Presence & Multi-Market Collaboration

• Ensure a consistent and compelling brand presence across all digital channels and markets

• Collaborate with teams across multiple states to source localized content and market insights

• Balance brand consistency with localized relevance to maximize engagement and performance

• Serve as the central point of coordination for digital marketing initiatives across locations

5. Content & Campaign Strategy

• Oversee development of high-impact, conversion-focused content across digital platforms

• Lead integrated campaigns supporting both client acquisition and caregiver hiring

• Guide the use of modern tools and AI technologies to scale content creation and efficiency

6. Analytics & Performance Management

• Monitor, analyze, and report on campaign performance, lead generation metrics, and ROI

• Build and manage dashboards to track full-funnel performance from engagement to conversion

• Continuously optimize strategies based on data insights and market trends

• Provide actionable recommendations to leadership

Skills and Abilities:

• Exceptional customer service and professional demeanor.

• Excellent communication skills including active listening.

• Ability to act with integrity, professionalism and confidentiality.

• Proficient with Microsoft Office Suite and other related software.

• Solid problem-solving skills.

• Excellent interpersonal and conflict resolution skills.

• Excellent organizational skills and attention to detail.

• Ability to prioritize tasks; excellent time management skills.

• Able to multitask efficiently and effectively.

Qualifications:

• A college degree in Marketing, Digital Marketing, Communications, Business Administration, Public Relations, Health Communication or a related field.

• 5+ years of digital marketing experience, with a strong mix of strategy and execution.

• Proven success using social media to drive lead generation (organic and paid).

• Experience managing multi-location or multi-state marketing initiatives.

• Strong understanding of conversion funnels, campaign optimization, and digital analytics.

• Experience collaborating cross-functionally and influencing without direct authority.

• Prior experience managing or mentoring team members preferred.

Preferred Skills

• Expertise in social media platforms (Facebook, Instagram, LinkedIn) with a proven track record of generating qualified leads.

• Experience in home care, healthcare, or other regulated service industries.

• Familiarity with HIPAA-compliant marketing practices.

• Experience with WordPress or similar CMS platforms.

• Experience with CRM systems (e.g., Salesforce, HubSpot).

• Knowledge of local SEO and multi-location marketing strategies.

• Familiarity with AI tools for marketing (ChatGPT, SEMrush, etc.).

Working Conditions:

• Able to read 12 point or larger type.

• Must be able to hear adequately with no more than an amplifier on the phone and to speak in a manner understood by most persons.

• Able to lift, bend or stoop in order to carry out above duties.

The above statements are only meant to be a representative summary of the major duties and responsibilities of this job. The employee may be requested to perform job related tasks other than those stated in this description and the scope of the job may change as necessitated by business demands.

Pay: $110,000.00-$125,000.00/hrly

Job Type: Full-time

We are excited to welcome passionate and dedicated individuals to join our team at Personal Touch Home Care. We’re more than just a company, we’re a close-knit family dedicated to supporting each other’s success and well-being. Apply now and join us in making a positive impact on the communities we serve.