Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Are you looking for an opportunity develop an effective and profitable Consumer Shopper marketing tool to maximize brand performance? If so, this is the role for you.
As Channel Shopper Marketing Manager, you will be responsible to ensure Haleon’s sales growth via sound translation of brand strategy info effective shopper support tools. You will focus on the creation of shopper sell-out tools, education of experts in the store and creating the best visibility and communication plans.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Lead the development and execution of the shopper marketing support within scope in all channels where the brand is distributed
Develop relevant and meaningful education of Experts in-stores
Create an in-store visibility and a communication of categories via development of point of sale materials
Lead multi-brand / cross category support projects to ensure full coherence and addressing all elements of a successful sales support
Work with Brand marketing to ensure best-in-class translation of brand growth drivers and strategies into shopper tools
Work with Sales teams to provide tools that will address market gaps with opportunities and customer expectations in the most relevant and successful way
Work with Category Manager to incorporate and develop strategic guidelines into support planning and execution
Seek the most innovative and most successful Shopper support tools through regular store checks, detailed analysis, and promotions from competitors and Haleon and support client visits
Develop a tailored and compelling communications initiative to drive the commercial objectives and customer focus strategy
Effectively communicate support to the Sales team on a regular basis
Engage with customers to help secure Haleon strategic partnerships
Demonstrate the delivery of sales and equity targets across the brands in scope
Oversee optimization of shopper marketing spend through ongoing evaluation and effective prioritization of key activities
Act as shopper lead throughout the commercial planning process to ensure the shopper voice is at the heart of the Brand and Customer discussions.
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor’s degree
4+ years’ in a consumer marketing position
Experience in leading shopper trade marketing campaigns
Brand experience
Previous sales experience
Over the counter and/or fast moving consumer goods category experience
Experience working directly with customers to deliver business plans
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
Bachelor’s degree in Economics, Marketing or Finance
Excellent presentation skills
Strategic, creative and analytical thinker
Strong commercial and financial understanding
Ability to analyze data and problem solve
Project management skills
Experience in working in a cross functional team
Strong communication and influencing skills
Ability to proactively identify business opportunities
Why Haleon?
Our Win as One Framework is a simple, stretching definition of our future direction. It includes our purpose, ambitions, strategic drivers, and behaviours that will enable us to Win as One. This framework guides our decision-making, strategy, and culture. The successful candidate will demonstrate the following capabilities:
Consumer first, always: Engage key business counterparts and operational stakeholders to deliver operational execution of Haleon strategies related to eCommerce activities, always putting the consumer first.
Collaborate for impact: Establish and maintain relationships with critical groups to ensure customer knowledge is utilized to inform and deliver on the eCommerce roadmap, collaborating for impact.
Unlock value, at pace: Drive business process improvement throughout the commercial and operational support teams, unlocking value at pace.
Grow myself and others: Continuously look for opportunities to learn, build skills, and share learning, growing myself and others.
Code of Conduct as a Leader within Haleon , as a manager, you have an important responsibility to ensure that this Code is applied correctly and to promote an ethical culture.
Be the role model that brings our Code to life, by always acting with the highest ethical standards.
Ensure your team, especially new members, are familiar with our Code and the Ethics & Compliance contact, in your market.
Maintain an environment of trust that allows all to Speak Up, reinforcing the guarantee of anonymity and non-retaliation.
Listen to your team and promptly raise any compliance concerns you become aware of.
Make any necessary corrective and preventive decisions, in a timely manner.
Recognize those in your team who display ethical behavior; share examples of good ethical decision-making, so all understand how we expect them to act.
Provide timely support into any company investigation of potential wrongdoing.
Job Posting End Date
2026-04-30
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.