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Posted 3mo ago

Zone HCP Brand Activator Lead

@ Opella
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Budapest or Bucharest or Praha or Warsaw or Kiev
HybridFull Time
Responsibilities:Drive activations, Localize toolkits, Lead activators
Requirements Summary:Lead HCP brand activations, manage country activators, collaborate with zone omnichannel; 5 years brand/HCP comms, leadership experience, degree in marketing/digital/business, fluent English and a CEE language.
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Job Description

About Us 

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.
At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.
Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Nospa, Magne, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission to bring health in your hands at www.opella.com.

Purpose of the role:

Ensure global and Zone HCP strategies are effectively executed at market level, adapting brand toolkits to local needs while maintaining compliance and scientific credibility.

Champion global brand-led HCP activations within the Zone, ensuring toolkits are adopted, localised, and activated effectively. Translate global content into locally relevant executions aligned with scientific narratives and commercial goals.

Key responsibilities:

  • Drive brand HCP strategies within the zone

  • Create brand content plans and calendars

  • Localize zone and global brand toolkits for deployment

  • Ensure brand messaging aligns to scientific claims and regulatory guidance.

  • Partner with Zone Omnichannel Lead to embed assets into localized campaigns.

  • Track toolkit adoption & performance, feeding insights back to the zone and global teams.

  • Track and report campaign performance

  • Lead the Team of Local (Country) Brand Activators

  • Contribute to CEE Culture and Transformation agendas

Requirements:

  • 5 years in brand or HCP communication

  • Leadership role experience.

  • Degree in marketing, digital, or business.

  • Experience localising & executing campaigns with measurable results.

  • Strong knowledge of brand strategy, compliance, and HCP engagement.

  • Strong operational execution and field team collaboration skills.

  • Team management skills

  • Fluent English and one of CEE language

  • Strategic and creative mindset with a problem-solving approach.

  • Strong collaboration skills and ability to influence cross-functional partners.

  • Experience in shaping and building organizational culture — promoting collaboration, accountability, and a growth mindset across markets.

Our offer:

  • An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team

  • Access to internal recruitment and development libraries - you can create your own career path within Opella; your professional development will be supported purposefully

  • Flexible home office policy, with a possibility to work up to 2 days of time from home

  • An attractive package of benefits

  • Employee Assistance Program (mental health support, legal and financial consulting)

  • Gender neutral paid parental leave as well as volunteer days.

·        #LI-HYBRID