Role Responsibilities:

Media Relations & Outreach

• Draft, refine, and localise press releases, briefing notes, pitches, and Q&A statements.
• Support proactive pitching across lifestyle, F&B, business, travel, culture, and mainstream media.
• Manage day-to-day media enquiries with professionalism and timely responses.
• Build and maintain strong relationships with media across priority markets.
• Support media preview events, grand openings, interviews, and press trips where required.

Regional PR Support

• Assist in coordinating regional PR calendars covering product launches, new markets, cultural exhibitions, and key brand moments.
• Travel to key markets when needed to support major PR moments, agency discussions, or on-ground media events.
• Liaise with in-market PR agencies to align messaging, timelines, and deliverables.
• Review localised PR materials for accuracy and brand consistency.
• Support monitoring and reporting across multiple markets with a focus on insights, not just clippings.

Content & Messaging

• Draft talking points, event scripts, and spokesperson quotes.
• Support internal alignment on messaging for new markets, partnerships, and campaigns.
• Work with cross-functional teams (Marketing, R&D, Ops, HR etc) to gather accurate information for media materials.

Issues Management & Governance

• Assist in preparing holding statements, FAQs, and reactive responses.
• Support risk assessments on campaign ideas, partnerships, and country-specific sensitivities.
• Help maintain PR SOPs and ensure markets adhere to brand and comms guidelines.

PR Operations & Reporting

• Prepare weekly PR performance reports for APAC leadership.
• Manage press release dissemination, media lists, and PR administrative tasks.
• Track budgets and agency hours where relevant.
• Support event logistics, RSVPs, media gifting, and asset preparation when required.

Role Requirements:

• Minimum 6 years of PR or Communications experience, ideally in consumer, lifestyle, F&B, or retail.
• Experience working with PR agencies (managing or coordinating) is a plus.
• Prior experience handling multiple markets or regional stakeholders is a strong advantage.
• Strong writer with the ability to draft clear, concise press materials.
• Comfortable interacting with journalists, agencies, and external partners.
• Skilled in managing multiple deadlines in a fast-paced, high-growth environment.
• Familiarity with crisis/issue management basics is helpful.
• Fluent in English.
• Willingness to travel for work when required.