Marketing Operations & Demand Lead

Rhino Tool House is seeking a Marketing Operations & Demand Lead to connect marketing activity with sales execution. This hands-on role ensures lead flow, CRM accuracy, and campaign efforts are aligned with real customer demand.

Key Responsibilities

Lead Management & Follow-Up

• Ensure all inbound leads and inquiries are assigned, tracked, and followed up within defined timelines
• Maintain clear ownership, updated statuses, and active next steps for all opportunities

CRM Management

• Maintain accurate account, contact, and opportunity data
• Ensure consistent CRM usage across teams
• Identify and resolve data gaps, duplicates, and process breakdowns
• Provide basic reporting and visibility into pipeline activity

Demand Alignment

• Analyze inbound inquiries and sales feedback to identify customer needs
• Surface trends and insights to guide campaign focus and content development

Campaign Execution & Tracking

• Set up and track campaigns in the CRM
• Monitor lead flow and performance
• Adjust strategies based on results and engagement

Cross-Functional Collaboration

• Partner with Marketing Communications, Content Strategy, and Sales to align efforts
• Work with Marketing Support on data management, segmentation, and reporting

Qualifications

• Experience with CRM systems (HubSpot or similar)
• Background in marketing ops, sales ops, or demand generation
• B2B experience in industrial, manufacturing, or technical environments preferred
• Strong attention to detail, problem-solving, and follow-through
• Ability to collaborate effectively with sales teams

Success in This Role

• Leads are consistently managed and followed up
• CRM data accurately reflects business activity
• Campaigns align with real customer demand
• Marketing and sales operate with clear visibility and feedback