Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
We’re looking for a strategic, data-driven Growth Marketing Manager, Conversion & Experimentation to optimize the full digital customer journey across our fintech ecosystem; the role will be critical to optimize from first visit and all owned platform touchpoints up until registration, purchase, onboarding, and lifecycle engagements.
This role sits at the intersection of growth marketing, UX design, product merchandising, experimentation, and marketing technology infrastructure. You will drive measurable revenue growth by improving how financial products are presented, how users move through our conversion funnels, and how marketing performance is tracked and optimized.
You will also own critical MarTech enablement, ensuring marketing teams have the correct tracking, tagging, QA processes, and experimentation frameworks to operate with speed and accuracy.
This role reports to the Director, Growth Marketing.
We’re looking for a strategic, data-driven Growth Marketing Manager, Conversion & Experimentation to optimize the full digital customer journey across our fintech ecosystem; the role will be critical to optimize from first visit and all owned platform touchpoints up until registration, purchase, onboarding, and lifecycle engagements.
This role sits at the intersection of growth marketing, UX design, product merchandising, experimentation, and marketing technology infrastructure. You will drive measurable revenue growth by improving how financial products are presented, how users move through our conversion funnels, and how marketing performance is tracked and optimized.
You will also own critical MarTech enablement, ensuring marketing teams have the correct tracking, tagging, QA processes, and experimentation frameworks to operate with speed and accuracy.
This role reports to the Director, Growth Marketing.
We’re looking for a strategic, data-driven Growth Marketing Manager, Conversion & Experimentation to optimize the full digital customer journey across our fintech ecosystem; the role will be critical to optimize from first visit and all owned platform touchpoints up until registration, purchase, onboarding, and lifecycle engagements.
This role sits at the intersection of growth marketing, UX design, product merchandising, experimentation, and marketing technology infrastructure. You will drive measurable revenue growth by improving how financial products are presented, how users move through our conversion funnels, and how marketing performance is tracked and optimized.
You will also own critical MarTech enablement, ensuring marketing teams have the correct tracking, tagging, QA processes, and experimentation frameworks to operate with speed and accuracy.
This role reports to the Director, Growth Marketing.
Your day-to-day:
What you’ll bring to the team:
Preferred experience:
Work perks at Greenlight:
Our stance on salaries:
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
The estimated base pay range for this position in (NY, CA, WA): $105,000- 145,000
The estimated base pay range for this position in (CO): $105,000- 135,000
Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help create a world where every child grows up to be happy and healthy in money and life, apply to join our team.
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email [email protected].