CADDi is revitalizing American manufacturing by unlocking the potential of historical drawings and supply chain data. Our product, CADDi Drawer, empowers customers to break the cycle of reinventing the wheel — transforming tribal institutional knowledge into durable company assets. We’re a fast-growing team building the infrastructure for a more efficient and innovative manufacturing future!
The Role
We are looking for a Field Marketing Manager to own CADDi's entire field and event marketing motion — from strategy through on-site execution. This role manages a high-volume annual trade show calendar across North America (12+ events per year), a contractor, and a complex vendor ecosystem. It is not an event coordinator position.
You will be the primary architect of how CADDi shows up in the market — at trade shows, industry conferences, executive dinners, association events, and owned programs. You'll work closely with sales leadership to set KPI goals, generate qualified pipeline, and ensure every event has a clear pre, on-site, and post-game plan. This is a senior IC role. You will direct one logistics contractor during high-volume periods, but this is not a people management position.
What You'll Own
Trade Show & Event Program Management
- Own end-to-end planning and execution across a calendar of 12+ annual events — trade shows, conferences, executive dinners, webinars, association events, and CADDi-hosted programs.
- Manage multi-city event logistics simultaneously, including booth build, shipping, labor coordination, lead retrieval, and on-site execution.
- Develop pre-game briefs and post-game reports for every event; run pre-game and post-game meetings with the sales team.
- Set per-event KPI goals (lead targets, pipeline contribution) in collaboration with sales leadership; track and report on performance.
Vendor & Contractor Management
- Own the full vendor ecosystem: booth vendors, AV and demo screen providers, freight and logistics , print vendors, and agency partners.
- Direct a logistics contractor to support execution during high-volume periods; scope work, manage deliverables, and ensure alignment across events.
- Negotiate contracts, manage approvals through internal legal and finance workflows, and ensure payments are processed on time.
Sales Enablement & Collateral
- Lead the customized 1-pager production process for major shows: coordinate with content and design teams to produce account-specific materials tailored to each prospect.
- Manage event inventory such as branded merchandise, display materials, signage, and experiential assets - ensuring stock levels, quality, and readiness ahead of each show.
- Partner with sales leadership to ensure the right Account Executives and Business Development Reps are assigned to each event and prepared with the right materials and goals.
Associations & Customer Programs
- Actively manage CADDi's industry association memberships, leverage membership networks for owned-event promotion, co-marketing opportunities, and community building in the manufacturing space.
- Plan and execute executive engagement events (e.g., Millennium Alliance dinners) and customer entertainment programs (e.g., Suite events) from logistics through post-event follow-up.
- Align with the marketing team and sales on guest targeting, outreach communication, and post-event lead progression to maximize ROI from executive programs.
Promotional Campaigns & Cross-Functional Coordination
- Design and execute multi-channel promotional campaigns (email, LinkedIn, social, partner channels) to drive attendance and engagement for each event.
- Coordinate with content, design, and digital marketing teams to ensure all event materials and activations are on-brand and on-time.
- Work with the marketing team to develop a pre, on-site, and post-event marketing plan for every program.