SUMMARY:
A Product Specialist is an entry level position for our dealerships to gain the skills and knowledge to have a successful sales career. Product Specialists will be well informed about our vehicles, culture, and process to ensure and deliver an excellent customer experience, while working in a cohesive environment.
ESSENTIAL DUTIES
- Greets all customers in a timely, professional, and pleasant manner that arrive on the dealership lot no matter what department they are here for.
- Works service lane during morning shift to assist with checking customers in and building customer relationships.
- Performs hand-off to the sales rep and assist with the sales process.
- Ensures inventory is always in peak presentation and that inventory is rotated weekly.
- Exhibits a high level of commitment to customer satisfaction.
- Ensures product knowledge is continuously updated and effectively utilized.
- Walks the lot reviewing inventory every day first thing in the morning, when not actively working on the service lane.
- Walks the dealership to make sure all areas are clean and presentable. GOLD look.
- Keeps the work area clean and ensure that no customer information is exposed to maintain compliance with various FTC requirements.
- Checks in with the Sales Manager for an outstanding item that may need to be addressed.
- Learns and effectively utilizes the steps of the sales process.
- Be attentive on the phone and at the dealership for any potential customers.
- Shadows and assists salespeople with any deals.
- Cleans and organize the showroom before closing for the day.
- Learns to effectively utilize CRM platform and associated tools.
- Ensures all factory training is completed in a timely manner.
- Ensures auto academy training is completed in a timely manner.
- Understands and effectively implements Concepts Phone Training to make and receive calls and secure appointments.
- Walks the lot at day's end, double check to ensure all vehicles are locked and there are no empty spots in the vehicle line-up. Pick up any rubbish.
- Locks and secures both front and rear entrance.
- Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.
- Understands, implements, and adheres to Company Safeguards Policies.
- Complete and remains current with all mandatory factory/manufacturing, safety compliance, Safeguard requirements, and cybersecurity training.
- Maintains a professional business appearance.
ADDITIONAL DUTIES:
- Assists the detail department with any backlog of inventory and vehicles that are being delivered.
- Assists with transferring vehicles to other locations as needed.
- Assists the Internet Marketing Manager and Management team with Sales Events.
- Performs other duties as assigned by the Sales Manager or COO.