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Posted 1mo ago

Head of Creative

@ Outlook Amusements
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Petah Tikva, Israel, Israel
HybridFull Time
Responsibilities:Lead the creative vision, Develop mass-market campaigns, Build scalable creative engine
Requirements Summary:7+ years of experience in B2C creative leadership; proven experience building campaigns from concept to execution for mass audiences; experience producing campaigns for TV and radio in the U.S. market; high-level English; hands-on with AI creative tools; experience building scalable creative systems for social media performance marketing; ability to balance brand storytelling with performance-driven creative; strategic mindset with strong execution; strong communication and people skills; attention to detail; flexible hours.
Technical Tools Mentioned:AI tools, Modern AI workflows, CRM, TV and radio production tools, Social media optimization, Web and app experiences
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Job Description

POSITION OVERVIEW:

We’re looking for an AI-first creative leader with a strong performance mindset to own and scale our creative output for a U.S. consumer audience.

This role combines creative direction, systems thinking, and hands-on execution. You will lead the development of large-scale brand and performance campaigns from concept to production across TV, radio, websites, app experiences, CRM, and social platforms, while building a modern AI-powered creative organization. 

You’ll be responsible not only for creative quality, but also for building the processes, workflows, and AI agent infrastructure that enable high-volume, high-impact creative production at scale. 

 

 

PRIMARY ACCOUNTABILITIES:

 

  • Lead the overall creative vision and execution across brand and performance marketing 
  • Develop mass-market campaigns for U.S. audiences (TV, radio, social, website, app, and CRM channels) 
  • Build and scale a high-output creative engine for paid and organic social media 
  • Own creative direction across lifecycle touchpoints (landing pages, in-product experiences, emails, and notifications) 
  • Design and implement AI-driven creative workflows and production pipelines 
  • Establish, train, and manage AI agents for creative and production processes 
  • Combine strategic thinking with hands-on creative execution 
  • Ensure creative consistency and brand quality across all channels 
  • Collaborate with marketing, product, and leadership on campaign strategy 
  • Analyze performance data and iterate creatives accordingly 
  • Manage and mentor creative team members and external partners 
  • Maintain strong attention to detail while meeting high production volume 

 

NUMBER OF SUBORDINATES: 3