概述 Marketing defines marketing strategies and manages products and services throughout their life cycles to meet and exceed revenue and profitability objectives. This family identifies customer needs and conducts market research to inform marketing strategies and offerings. This family also defines pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability. 市场部：负责制定营销策略，并在产品和服务的整个生命周期内对其进行管理，以实现并超过收入和盈利目标。该部门负责确定客户需求，并进行市场调研，为营销策略和产品提供信息。该部门还负责确定定价、产品定位、促销、品牌和分销，以提高客户忠诚度、促进销售增长和提高盈利能力。 职责 Have strong market insight, manage and lead the development & execution of the product marketing strategy of related product portfolios; 具有较强的市场洞察力，管理和领导相关产品组合的营销策略的制定和执行； Manage and implement new product launches and related marketing plans; 管理和实施新产品发布和相关的营销计划； Analyze market data, trends, and customer needs, develop go to market strategies 分析市场数据、趋势和客户需求，制定上市策略 Cooperate with regional or global with initiatives for upstream marketing, including for global initiatives, product portfolio management and pipeline maintenance 与区域或全球市场部门合作，开展上游市场营销活动，包括全球计划、产品组合管理和渠道维护 Responsible for the forecasting, pricing, inventory management and business plans for respective products; 负责相应产品的预测、定价、库存管理和商业计划； Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects 运用全面的知识和对概念、原则和技术能力的深入理解，执行各项任务和项目。 Collaborate with GA to clarify VBP strategy and track sales tread before or after VBP implement 与政府事务部（GA）合作，明确VBP战略，在VBP实施前后跟踪销售进展 Lead marketing team, coach subordinator and develop talent 领导市场营销团队，指导下属并培养人才 资质 Bachelor’s degree or above, 8+ years experience in healthcare industry is preferred. Experience in Cardiovascular products or experience of VBP is a plus. 本科以上学历，具有8年以上医疗行业工作经验者优先。有心血管产品或VBP经验者优先。 At least 3+ years experience of people leader. 拥有至少3年以上团队管理工作经验。 Good business acumen, with strategy thinking mind 具有良好的商业头脑和战略思维 Good data analytical skills and presentation skills 具备良好的数据分析能力和演讲技能 Fluent in English both verbal and written, strong communication skills 具有流利的英语口语和写作能力，以及出色的沟通技能