The Brand Manager leads the end‑to‑end brand strategy, brand governance, and integrated marketing execution for strategic Comex brands. This role ensures brand consistency, drives consumer relevance, and partners with internal teams and external agencies to deliver effective, insight‑driven creative work.

Key Responsibilities

Define and lead the brand strategy, including positioning, value proposition, important messages, and communication guidelines aligned with Comex's goals.
Lead the execution of brand communication plans, integrating campaigns, and in-store activations to ensure strategic coherence and growth.
Lead the development of integrated marketing campaigns, overseeing creative processes, timelines, budgets, and deployment across all channels, in close collaboration with creative and media agencies and other teams.
Analyze brand and campaign performance, applying market research, brand tracking, communication results, and our data to produce relevant insights and optimization recommendations.
Identify market, consumer, and cultural trends to keep the brand connected to consumer needs.
Manage main marketing processes, including procurement, promotions, budget planning, and expense control, in compliance with corporate policies.
Collaborate with Trade Marketing, Media & Sponsorships, Digital, E-commerce, Sales, and CRM teams to ensure aligned brand execution across the entire customer journey.
Develop brand team talent.

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or related fields.
7–10+ years of experience in Brand Management within consumer goods, retail, or similarly complex categories.
5+ years of experience leading 360° communication campaigns and production processes.
5+ years of experience with corporate marketing processes and budget management.
Intermediate to advanced English proficiency

About us:

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X.

The PPG Way 2030

We are customer champions

Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow.

We act with purpose and speed

Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.

We are excellent operators

Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.

We compete to win

Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths.

We are PPG proud

Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world.

At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to https://careers.ppg.com/us/en/candidate-resources.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.

If you need an adjustment due to a disability, please email [email protected].

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits will be discussed with you by your recruiter during the hiring process.

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.