Media & Brand Performance Lead

Location: Hybrid working at our office in Wimbledon.

Salary: Permanent

Contract: Full Time

We have an exciting opportunity for a Media & Brand Performance Lead to join our Brand & Communications team here at Domestic & General. This role is responsible for the ownership, governance, and optimisation of Brand & Communications performance across owned media channels globally. 

The role establishes a structured measurement framework for brand and communications activity, builds and maintains brand equity dashboards, and defines performance standards across corporate owned channels. 

This is a senior individual contributor role combining strategic analytics capability with hands-on social media governance. The role ensures that owned media activity is disciplined, measurable, and aligned to brand objectives.

Key Responsibilities:

Performance Framework 

• Design and implement a global Brand & Communications KPI framework 

• Define performance standards aligned to brand and campaign objectives 

• Establish reporting cadence and governance across markets 

• Build and maintain brand equity and communications dashboards 

• Consolidate performance data across owned channels and campaigns 

• Provide structured quarterly performance insight to senior stakeholders 

Owned Media Governance (Social Channels) 

• Own global corporate social media channel governance 

• Act as the traffic light authority for owned social publishing 

• Define channel-specific publishing standards and cadence frameworks 

• Ensure consistent implementation of tagging, taxonomy, and reporting structures 

• Support regional teams in adhering to central governance standards 

Campaign Performance & Optimisation 

• Partner with campaign managers to define measurable objectives 

• Clarify data capture requirements at campaign planning stage 

• Lead post-campaign performance reviews and insight summaries 

• Provide optimisation recommendations across markets 

• Identify opportunities to improve engagement quality and channel effectiveness 

Tools & Data Stewardship 

• Own social listening, publishing, and reporting tools 

• Standardise reporting templates and taxonomy 

• Ensure data consistency and quality control across regions 

• Collaborate with external agencies where applicable 

Skills and experience required:

• Proven experience in owned media, social media governance, or digital performance leadership 

• Advanced experience designing KPI frameworks aligned to brand and communications objectives 

• Experience building executive-level dashboards and structured reporting models 

• Strong understanding of brand equity measurement principles (awareness, consideration, engagement quality, sentiment trends) 

• High level of data literacy with ability to consolidate multiple data sources 

• Experience operating in multi-market or global environments 

• Hands-on experience managing and optimising corporate social media accounts 

• Familiarity with social listening and publishing tools (e.g., Sprout or equivalent) 

We offer lots of great benefits! Some of which include: 

• Competitive salary and annual discretionary bonus

• 25 days annual leave plus bank/public holidays, as well as an annual option to buy up to 5 additional days of annual leave

• Training opportunities as well as clearly defined career progression

• Health cash plan – employer funded cover to enable you to claim money back on essential healthcare costs, including dental, optical, physiotherapy and many more.  Cover also includes unlimited access to a 24/7 virtual GP service

• Attractive company pension scheme

• Life assurance – employer funded cover of 4x basic salary

• Dedicated online benefit portal offering access to saving and lending facilities, financial wellbeing and support services:

• Salary Finance – access to savings and borrowing through payroll

• Car Leasing – access to a carbon neutral salary sacrifice car leasing scheme, with an all-inclusive monthly cost covering all charge, taxes, insurance, repairs and maintenance on a range of brand-new vehicles

• Travel Loans – interest free loans to help spread the cost of annual travel tickets

• Cycle to Work – tax efficient bike and cycling equipment worth up to £1,000

• Health & Wellbeing – discounted gym membership, online virtual workout sessions, online culinary classes

• OnHand – Giving you the opportunity to be an Eco & Social volunteer via a handy app. Volunteer individually or in groups to get involved in Youth Mentoring, Food Poverty, Homelessness & Elderly help.

• Employee Assistance Programme – specialist advice and support on issues such as finance, relationships, illness and family issues

• Free Domestic & General protection plan – one free plan each year with access to discounted rates of up to 50% on additional plans, including referrals for family and friends

• Employee discounts – with a range of discounts for 100s of online and high street retailers

Domestic & General are an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.

Please note that we have a thorough referencing process, which includes criminal record checks.

At Domestic & General, we are proud of our 100-year legacy and excited about our future growth plans. We are expanding our horizons, entering new markets and territories internationally and we need your expertise to help us on the journey.