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Posted 2mo ago

Brand Marketing Manager (Campaigns & Flagship Event)

@ Futu Holdings
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Singapore, Singapore, Singapore
OnsiteFull Time
Responsibilities:Lead campaigns, Own MooFest, Drive brand
Requirements Summary:Brand marketing leader with 5+ years in campaigns, cross-functional leadership, budget/timeline management, data-driven decision making; fintech/financial services or creative agency with financial clients preferred.
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Job Description

Moomoo is more than just a global investment and trading platform—we’re a fast-growing force in the wealth-tech space, committed to transforming the way people invest. Since our founding in 2018, we've rapidly expanded across Singapore, Australia, Japan, Canada, and Malaysia, now empowering over 26 million users worldwide.

In Singapore, Moomoo Financial Singapore Pte. Ltd. is licensed and regulated by the Monetary Authority of Singapore (Licence No. CMS101000). In 2022, we became the first digital brokerage to earn all five SGX Group memberships across the securities and derivatives markets—a testament to our dedication to excellence and innovation.

But what truly sets us apart is our mission: to democratise investing and make smart, data-driven financial decisions accessible to everyone. We’re here to level the playing field—bringing powerful tools, real-time insights, and intuitive technology to empower investors at every stage of their journey.

Joining Moomoo means being part of a purpose-driven team that’s not only reshaping the future of investing—but also making wealth-building inclusive, informed, and inspiring. If you're excited about driving impact at the intersection of finance and technology, there's never been a better time to join us.

Brand Marketing Manager (Campaigns & Flagship Event)

We are looking for a Brand Marketing Manager to lead integrated brand campaigns and oversee our annual flagship event, MooFest, along with other key brand initiatives.

Reporting to the Head of Local Retail Branding, you will play a key role in shaping brand perception, driving visibility, and building meaningful connections with customers through both large-scale campaigns and high-impact events.

This role requires a strategic thinker who is also hands-on in execution, comfortable managing multiple stakeholders, and able to deliver results across channels and markets.

Responsibilities

Lead Integrated Brand Campaigns

  • Conceptualize and execute multi-channel brand campaigns across paid, owned, and earned media.
  • Partner with Content, Performance, Creative, PR, and Business Development teams to deliver cohesive, high-impact campaigns.
  • Support global brand initiatives and localize them for the Singapore market.

Own the Annual Flagship Event (MooFest)

  • Lead end-to-end planning and execution of MooFest, our annual flagship brand event.
  • Define event strategy, concept, and experience to support brand and business objectives.
  • Manage budgets, timelines, vendors, venues, agencies, and internal stakeholders.
  • Oversee on-site execution and ensure smooth operations.

Drive Brand Consistency and Experience

  • Ensure brand messaging, tone, and visual identity are consistent across all channels and touchpoints.
  • Work with global and local teams to maintain strong brand hygiene.
  • Support brand training and internal alignment where needed.

Collaborate Across Teams and Markets

  • Work closely with Singapore and headquarters teams to align campaigns with overall company initiatives.
  • Coordinate with cross-functional teams to deliver integrated marketing outcomes.
  • Manage multiple stakeholders and priorities in a fast-paced environment.

Measure Impact and Optimize Performance

  • Define KPIs for campaigns and events.
  • Track performance and derive insights for continuous optimization.

Please note that only short-listed candidates will be contacted.