Location: Hyderabad / Pune

DATAECONOMY is expanding its global marketing engine and seeking a high-impact Marketing Communications & Lead Generation Specialist to elevate our brand presence, amplify our thought leadership, and drive targeted lead-generation initiatives. This role requires a blend of digital marketing expertise, technical storytelling capability, and hands-on execution across social media, content, and campaign strategy—primarily focused on LinkedIn and other professional channels.

This is a high-visibility role that works closely with leadership, sales, engineering, and product teams to position DATAECONOMY as a leading Data & AI consultancy and accelerator-driven innovation partner.

Key Responsibilities

1. Social Media & Brand Visibility

• Manage, scale, and optimize all corporate social channels (LinkedIn—primary, X/Twitter, Instagram, YouTube).
  
• Build and execute monthly content calendars aligned to strategic priorities, product launches, GTM themes, and hiring needs.
  
• Craft engaging corporate updates, client success stories, product spotlights, award announcements, and culture narratives.
  
• Ensure consistent brand voice, positioning, and visual identity across all digital touchpoints.
  
• Monitor industry trends, competitor activities, and market signals to inform content strategy.
  

2. Technical Content Creation & Thought Leadership

• Produce premium-quality technical content from the technical writing/inputs form technology teams, including:
  
• Architecture insights and engineering best practices
  
• Data, Cloud, GenAI, Analytics, and Platform modernization topics
  
• Use cases, customer value stories, and solution deep dives
  
• Translate complex technical concepts into clear, compelling, and customer-friendly narratives.
  
• Partner with engineering, solution architects, and product owners to co-create:
  
• Blogs, whitepapers, case studies
  
• LinkedIn posts, infographics, carousels
  
• Short-form explainer videos and thought-leadership snippets
  
• Ensure SEO alignment, keyword optimization, and high content discoverability.
  

3. Lead Generation & Customer Discovery

• Identify high-potential prospects using:
  
• Social engagement analytics
  
• LinkedIn Sales Navigator insights
  
• Competitor and market intelligence
  
• Build content-led lead funnels targeting CXOs, Directors, Architects, Data Leaders, and Engineering Buyers.
  
• Execute MQL-generating campaigns around our solutions, IP accelerators, and industry offerings.
  
• Design nurturing journeys that convert content readers into qualified prospects.
  

4. Digital Campaigns & Employer Branding

• Plan and execute digital campaigns for:
  
• Product and services awareness
  
• Webinars, tech-talks, industry events
  
• Community and ecosystem engagements
  
• Strengthen employer brand by showcasing our engineering culture, innovation programs, and DE Garage initiatives.
  
• Support recruitment marketing with targeted campaigns and culture-forward storytelling.
  

5. Analytics & Continuous Optimization

• Track campaign and content performance using analytics and social tools.
  
• Present insights and improvement recommendations to leadership.
  
• Optimize strategies for reach, engagement, conversion, and lead quality.
  

Requirements

Skills & Experience Requirements

• 6–10 years of experience in Digital Marketing, Marketing Communications, or Technical Content roles.
  
• Proven expertise in B2B technology marketing—preferably in Cloud, Data, AI, Engineering or related domains.
  
• Strong ability to create high-quality technical content for enterprise and professional audiences.
  
• Hands-on experience with:
  
• Social media management tools
  
• SEO and inbound marketing practices
  
• LinkedIn-focused campaigns
  
• Ability to collaborate deeply with engineering, sales, product, and leadership teams.
  
• Strong storytelling, writing, editing, and communication skills.
  

Good to Have

• Experience in IT Services, SaaS, or product-based organizations.
  
• Hands-on knowledge of CMS tools (WordPress, Webflow, HubSpot).
  
• Basic design/video-editing capabilities (Canva, Adobe, Figma).
  
• Familiarity with AI-assisted content tools (ChatGPT, Jasper, Claude, etc.).
  
• Experience running paid LinkedIn campaigns (Lead Gen, Message Ads, Sponsored Content).
  

What Makes This Role Exciting

• Opportunity to shape DATAECONOMY’s global digital brand at a defining moment of growth.
  
• Direct access to leadership and strategic decision-making.
  
• Work on cutting-edge topics across GenAI, Data Engineering, Cloud, Modernization, MDM, Platforms, and AIOps.
  
• Experiment, innovate, and lead marketing initiatives with autonomy and creative freedom.
  

Benefits