Join the leading and fastest growing provider of Environmental, Social, and Governance (ESG) solutions to help companies along their sustainability journey from Carbon Accounting to Net Zero targets while optimizing key Health & Safety and risk management goals. As part of Sphera's Field Marketing Team, this entry-level marketing position supports the ever increasing lead flow process that drives nearly 65% of the customers Sphera onboards.



Of course, as Sphera grows, so will the opportunity for career growth in areas such as marketing, sales, customer management, etc. We're looking for those candidates who enjoy implementing and abiding by processes that facilitate scalability, predictability, and efficiency of marketing operations. This is an engaging, high-paced and hands-on role requiring an individual who excels in their communication, enjoys data analysis, and wants to explore all avenues of B2B marketing.

Responsibilities:

• Review inbound marketing leads, map prospects to buying center and target specific solutions.
• Develop and manage a cadence to systematically nurture potential leads that are not ready to purchase based on best-practice and results.
• Drive sales by ensuring proper management of marketing initiatives and processes that support lead management, enhanced data quality, and improved lead quality.
• Maintain the marketing database strategies in relation to segmentation, data cleanliness and completeness.
• Report successes and areas of improvement of marketing campaigns and lead generation strategy to marketing leadership.
• Support and drive interpretation, socialization and adoption of operational marketing reports to others outside of marketing.
• Extract insights on behavior of customers acquired through the field and channel marketing using analytics tools, data platforms, and internal databases.
• Surface analytical insights by investigating root causes of irregular data and identifying opportunities for optimization.
• Create, manage, and report on lead generation and nurture campaigns in the Salesforce ecosystem, consisting of the optimization and implementation of buyer personas and journeys, and dissemination of marketing content.

Requirements:

• Bachelor’s degree in a business related or technical field such as Marketing, Business, Public Relations, Business Administration, or Computer Science.
• 1-2 years working experience in a marketing capacity or strong marketing-focused internship experience
• Proficiency in the use of tools such as Salesforce, Pardot, Outreach, Google AdWords, LinkedIn, Google Analytics, WordPress, SEO tools etc. is considered an asset
• Excellent written and verbal communication skills are a must given the cross-functional nature of this position

The ideal candidate for this position is:

• Detail oriented, highly organized and methodical.
• A strong team player.
• A natural multitasker of tactics and projects.
• Self-motivated and proactive.
• Approachable, relatable and able to establish meaningful relationships with others.
• Comfortable calling and emailing potential customers.
• Proficient with Microsoft Word, Excel, Outlook and PowerPoint
• Familiar with SalesForce.com or similar CRM tool(s)
• Knowledgeable of Outreach or similar sales engagement platform (preferred)
• Interest in learning marketing tactics, including campaigns and marketing channels such as field marketing, SEM, Display, and Email.