Responsibilities:
- Design and build landing pages for advertising campaigns, events, and website initiatives prioritizing user experience and conversion optimization.
- Publish regular website updates using a content management system (CMS) ensuring accuracy, functionality, and an optimal user experience.
- Support content creation for the launch of a new corporate website.
- Contribute to data storytelling efforts by designing compelling visuals that communicate data insights.
- Create and optimize content for SEO and AI-driven platforms, while maintaining consistency with brand guidelines.
- Collaborate effectively with team members to meet deadlines and ensure all initiatives are aligned with overall marketing strategy.
Qualifications:
- Bachelor’s degree in marketing, business, communications, design, or related field.
- 2+ years of experience in digital marketing, with demonstrated understanding of UX/UI best practices.
- Experience using CMS platforms and marketing automation tools.
- Understanding of SEO principles and best practices.
- Proficiency with Figma.
- Proficiency in Google Analytics, Google Tag Manager, and Looker Studio is considered a strong asset.
- Experience working in Marketo is considered a strong asset.
- Knowledge of HTML/CSS is considered an asset.
- Bilingualism in English and French is considered an asset