Posted 2mo ago

Digital Marketing Specialist

@ Matrox
Dorval, Quebec, Canada
HybridFull Time
Responsibilities:design landing pages, publish updates, support content
Requirements Summary:Bachelor's in marketing, business, communications, or design. 2+ years in digital marketing with UX/UI knowledge. Experience with CMS and marketing automation. SEO knowledge. Proficiency in Figma; GA, GTM, Looker Studio. Marketo experience; HTML/CSS asset. English/French bilingual a plus.
Technical Tools Mentioned:CMS, Marketing Automation, Google Analytics, Google Tag Manager, Looker Studio, Marketo, HTML/CSS, Figma
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Job Description

Responsibilities:

  • Design and build landing pages for advertising campaigns, events, and website initiatives prioritizing user experience and conversion optimization. 
  • Publish regular website updates using a content management system (CMS) ensuring accuracy, functionality, and an optimal user experience. 
  • Support content creation for the launch of a new corporate website. 
  • Contribute to data storytelling efforts by designing compelling visuals that communicate data insights. 
  • Create and optimize content for SEO and AI-driven platforms, while maintaining consistency with brand guidelines. 
  • Collaborate effectively with team members to meet deadlines and ensure all initiatives are aligned with overall marketing strategy. 

 

Qualifications: 

  • Bachelor’s degree in marketing, business, communications, design, or related field. 
  • 2+ years of experience in digital marketing, with demonstrated understanding of UX/UI best practices. 
  • Experience using CMS platforms and marketing automation tools. 
  • Understanding of SEO principles and best practices. 
  • Proficiency with Figma. 
  • Proficiency in Google Analytics, Google Tag Manager, and Looker Studio is considered a strong asset. 
  • Experience working in Marketo is considered a strong asset. 
  • Knowledge of HTML/CSS is considered an asset. 
  • Bilingualism in English and French is considered an asset