Posted 4w ago

Senior Manager, Marketing Research & Insights

@ Charter Communications
Stamford, Connecticut, United States
OnsiteFull Time
Responsibilities:leading research, managing vendors, analyzing data
Requirements Summary:5+ years project management; 7+ years marketing research; Bachelor's in related field; qualitative and quantitative methods; data interpretation; multiple project management; Excel and PowerPoint proficiency; secondary data analysis like Forrester/Mintel.
Technical Tools Mentioned:Excel, PowerPoint, Qualtrics
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Job Description

Ready to shape the future of marketing research at Spectrum? Join a team dedicated to supporting business objectives by leading innovative research initiatives, managing vendor relationships and transforming data into strategic recommendations. This role offers the opportunity to drive high-impact research projects and influence decision-making at every level. Your expertise will contribute directly to Spectrum’s growth and success.

How You’ll Make an Impact

  • Lead the design and execution of research projects by defining objectives, drafting briefs, developing questionnaires and overseeing survey programming and fieldwork to ensure data quality
  • Analyze and synthesize quantitative and qualitative data, transforming complex insights into actionable business recommendations and compelling presentations
  • Collaborate closely with external research vendors to manage schedules, budgets and compliance with statements of work
  • Partner with teams across Marketing, Product and Operations to align research efforts with organizational priorities
  • Identify critical research needs across functions and proactively champion solutions that address key business challenges
  • Drive continuous improvement by exploring advanced research techniques and leveraging automation tools to enhance efficiency

Working Conditions

  • Office environment with light to moderate travel required, approximately 10-20 percent

What You’ll Bring to Spectrum

 

Required Qualifications

 

Education

  • Bachelor's degree in Research, Marketing, Business, Management or related field

Experience

  • 5+ years of project management experience
  • 7+ years of Marketing Research experience

Skills

  • Experience working with qualitative and quantitative research methodologies
  • Ability to analyze and interpret data to make recommendations based on analysis and expertise
  • Ability to identify research necessary to address a multitude of business needs
  • Experience interpreting and summarizing secondary data (e.g. Forrester, Mintel, etc.)
  • Resourceful, proactive, detail-oriented and able to thrive in fast-paced environment while managing multiple projects at once
  • Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
  • Ability to manage multiple projects at one time and handle shifting priorities

 

Preferred Qualifications

 

Skills

  • Experience in telecom, SaaS, or technology industries
  • Familiarity with advanced research techniques (price elasticity, MaxDiff, TAM/SAM modeling)
  • Knowledge of emerging research technologies, including AI-driven analytics and self-service dashboards 
  • Program and Analyze survey in Qualtrics