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Posted 2mo ago

SENIOR VP OF MARKETING, CONSUMER BRANDS

@ KENT
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Muscatine, Iowa, United States
OnsiteFull Time
Responsibilities:Strategic leadership, Team leadership, Brand management
Requirements Summary:15+ years marketing experience, 10+ years in senior leadership; Bachelor's and MBA preferred; digital marketing and analytics proficiency; experience with consumer products in retail and eCommerce.
Technical Tools Mentioned:Digital marketing tools, Data analytics
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Job Description

Are you ready to grow with a six-time US Best Managed Company? KENT Consumer Brands Americas has a brand-new opportunity for a dynamic and experienced executive to join our team as the Vice President of Marketing within our Consumer Brands segment! The Sr. VP of Marketing role requires a visionary leader with a proven track record in driving successful global brand and marketing strategies for enterprise-level organizations. The ideal candidate will possess exceptional strategic thinking, creativity, leadership, and communication skills, with a deep understanding of consumer behavior, market trends, innovation, and consumer communications. If you're an exceptional builder of teams, people, and culture, we want to hear from you! 

  • This role will be based in Muscatine, Iowa (on-site)

SUPERVISORY RESPONSIBILITIES:

  • The Sr. VP of Marketing will have reporting and management responsibilities for brand teams, eCommerce, creative services, and insights /market research functions.

PRIMARY DUTIES & RESPONSIBILITIES:

  • Strategic Leadership: Develop and execute comprehensive marketing strategies and brand plans that align with the company's global vision and objectives.
  • Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, quality, and performance.
  • Brand Management: Oversee the development and implementation of brand strategies to enhance long-term brand equity and market share.
  • Market Analysis: Oversee market research and analysis to identify opportunities, trends, and competitive landscape including further expansion of consumer insights
  • Consumer Communications: Lead the planning and execution of marketing campaigns, ensuring consistency and effectiveness across all regions. Partner with global peers. Oversee and develop strong agency partnerships.
  • Stakeholder Collaboration: Collaborate with cross-functional teams, including sales, product development, and finance, to drive business growth within Consumer Brands as well as enterprise-wide.
  • Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve strategic goals.
  • Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and drive continuous improvement.
  • Digital Transformation: Oversee eCommerce development to leverage digital marketing tools and technologies to enhance customer engagement and drive digital transformation.
  • P&L: Oversee profit and loss for CPG and Foodservice in the Americas, while influencing and supporting global brand strategy.

EDUCATION, EXPERIENCE, QUALIFICATIONS:   

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree required.
  • Minimum of 15 years of marketing experience, with at least 10 years in a senior leadership role within a consumer-packaged goods company. Global experience is a plus.
  • Proven experience in marketing consumer products, specifically in categories such as pet care products as well as food and beverage lines.  
  • Experience with products sold in supermarkets, club stores, and mass merchandisers, eCommerce platforms or other areas.
  • Proficiency in digital marketing and data analytics.
  • Strong strategic thinking and analytical skills.
  • Exceptional leadership and team-building abilities.
  • Excellent communication and interpersonal skills.
  • Ability to thrive in a fast-paced, dynamic environment.

TRAVEL EXPECTED:

  • Frequency: Approximately 25-40% of the time, depending on business needs and specific projects.
  • Regions: Regular travel to key locations in the US, Canada, Australia, and the UK, with potential visits to other regions as required.
  • Purpose: Travel for strategic planning meetings, overseeing marketing initiatives, collaborating with regional teams, and attending industry events or conferences.

OTHER:

  • Location: The duties of this role are intended to be performed onsite in Muscatine, IA. (This is not a remote assignment).
  • Relocation: Relocation Assistance is available.